Small Businesses Owners Have New Ways To Beat the Advertising Algorithms and Rise to Recognition in a Post-COVID World
VANCOUVER, WA / ACCESSWIRE / August 13, 2021 / The COVID-19 pandemic hit small businesses especially hard and thousands were forced to close. However, over 4.3 million new business applications were filed in 2020 alone, indicating the American dream of small business ownership is very much alive. The challenge facing businesses who survived the pandemic and those who are venturing into the small business arena for the first time is how to best use their advertising dollars in the emerging post-COVID world.
Traditional advertising rarely works for small businesses because they can't compete against major corporations that have huge budgets to dominate the market. The algorithm of all advertising favors the major players and keeps small businesses hidden. Advertising also takes money away from small businesses instead of benefitting them because of pay-per-click formats that cost money even if a purchase isn't made, and inflexible advertising programs that make it difficult for a small business to break even, let alone profit. During COVID-19 all businesses were forced to use e-commerce platforms to stay open, which made it harder than ever for small businesses to get any traffic to their websites. One entrepreneur, Christina Safford, says it was during this time she created a way for small businesses to be seen and reach the 70% of consumers who say they support shopping small now more than ever.
Safford is the idea maker behind Local'tude, an app that showcases local businesses by changing the algorithm that keeps them hidden. “As a small business owner,” Safford says, "I, too, was struggling to be seen in all the noise. In a conversation with my teen about how advertising is a big hungry giant that takes everything and gives nothing back, I discovered there was a better way and created Local'tude."
Local'tude is a new app, designed to bring small businesses clients who are ready to purchase, and who are passionate about supporting local. Safford says, "I keep the profits in the business where they should be: in the community! That's better than the traditional model because when one of us thrives, communities and economies win...not just corporations". A business model that promotes small businesses to profit and benefits local economies; this strategy can be a game-changer for those who managed to survive the pandemic, and for new entrepreneurs who dare to make the American dream of business ownership a reality. “You're no longer invisible,” Safford says, "We're giving you wings to do what you love".
Local'tude is an app that bypasses traditional algorithms and allows small businesses to be seen on a separate advertising platform. Christina Safford brings a unique vision for communities, paired with decades of experience as a client-relations coordinator, positioning her as the perfect advocate for small businesses. The app will be launching soon on the Apple App Store and Google Play. For more information, visit www.localtude.com. For additional info, find Local'tude on Facebook, Instagram, or via the Local'tude YouTube channel.
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