Patta x Tommy Hilfiger Pay Homage to '90s New York Culture
Tommy Hilfiger and Patta have reunited once again, this time to celebrate the hip hop titans of New York in the '90s.
Home to the genre's most powerful voices, the campaign mixes the new generation with the old as its music video stars Wiki, MIKE and The Alchemist. Shot by unstoppable Gen Z photographer Quil Lemons, the video is fittingly set in the concrete jungle, delivering a new song written by Wiki and MIKE. Fans of the artists will be excited to find a 12" vinyl alongside the apparel. Donning pieces from the collection, the collaborative launch includes nostalgic garments reimagined through a modern lens.
Preppy varsity jackets bearing the "1993" date arrive in a bold color palette of Tommy Hilfiger's signature navy, yellow and red. Elsewhere, branded sweaters continue carrying the dark academic meets streetwear aesthetic through the collection, while forest green hoodies, quintessential fall zip-ups and crisp white T-shirts ground the collaboration.
The Patta x Tommy collection will be available on pattaxtommy.com and at Patta Chapter stores on December 2, as well as select global retailers on December 9. Patta and Tommy Hilfiger will also be hosting a pop-up from December 2 to December 3 at 53B Stanton Street in New York.
Watch the music video below for a glimpse of the collection.
