Midtown Village in Tuscaloosa is adding a party supply store to its retail lineup.
Party City will mark its grand opening beginning at 10 a.m. Saturday in the site formerly occupied by the Nike Factory Store.
The first 250 customers at the grand opening will receive a $10 gift card.
And from 11 a.m. until 3 p.m. Feb. 5, the store with have an in-store tailgate highlighting its assortment of University of Alabama merchandise, along with $10 gift cards for the first 50 customers.
Party City's Tuscaloosa store features the chain's Next Generation retail format, which includes an open layout designed to make it easier for customers to find products for their celebrations.
Party City has a dedicated counter in the middle of the store for balloon purchases, lower shelf heights and shorter aisles.
The Tuscaloosa store also offers online shopping, curbside pick-up and same-day or scheduled delivery, including balloon delivery.
Midtown Village is at 1800 McFarland Blvd. E.
This article originally appeared on The Tuscaloosa News: Party City to celebrate grand opening at Midtown Village in Tuscaloosa