Panera Unveils "Ugly" Holiday Cup Collection And Announces Unlimited Coffee Club Now Available For Gifting

·7 min read

Panera and TikTok Star Emily Zugay Come Together to Create a Cup Collection that Reminds Us That It's What's on The Inside That Matters Most This Holiday Season

ST. LOUIS, Dec. 2, 2021 /PRNewswire/ -- Move over, ugly holiday sweaters. Today Panera unveils its 2021 Holiday Cup Collection – but this year, there's a twist. In partnership with viral TikTok star, Emily Zugay, Panera is introducing a line of ugly holiday cups that are designed to bring laughter and cheer to guests nationwide. While this time of year generally means beautifully designed holiday packaging, Panera wants to remind us all that it's what's on the inside—the gift of unlimited, premium Panera coffee—that matters most.

Panera Holiday Cups
Panera Holiday Cups

This year, Panera's industry-disrupting unlimited coffee club is available for gifting in two- and three-month packages for that special someone on your list. In celebration, Panera worked with Emily Zugay, the comedic social media personality and "graphic designer" to create this one-of-a-kind holiday collection showing it's really what's on the inside of the cup that counts. Emily Zugay has created four different satirical holiday cup designs to get Panera coffee drinkers in the holiday spirit this year. The limited Panera Ugly Holiday Cup Collection will be available as reusable cups to help consumers to sip on their holiday coffee, hot or iced, all-season long.

Consumers can enter for a chance to get their hands on a set of the limited run of Panera's reusable "Ugly Holiday Cups" for free at from December 2, 2021 through December 6, 2021.*

"We're so excited to do something different from the rest this year with our 2021 Ugly Holiday Cup Collection launch in collaboration with TikTok sensation, Emily Zugay" said Eduardo Luz, Panera's Chief Brand & Concept Officer. "Our new holiday cups send a friendly message that while we may focus on décor, gifts and holiday cards during this busy season, it's important not to lose sight of the things that come from within - joy, family, memories, traditions and of course, the Panera Coffee that will power you through the holidays."

Along with the new holiday cup collection, Panera is serving up a gift that keeps on giving with the giftable MyPanera+ Coffee Subscription. The MyPanera+ Coffee Subscription will be available for purchase via the app and website and includes two months of UNLIMITED coffee for just $15 or three months for $20 for the person in your life who loves (NEEDS!) unlimited coffee every day, every month**. Too good to gift? You can also sign up now to purchase the subscription for yourself and you can get free coffee for the rest of the year. And after that? Just $8.99 a month for unlimited sips.**


**For a limited time in U.S. participating Panera Bread bakery-cafes, MyPanera+ Coffee Subscription gifts are available in increments of either a gift of two (2) 30 day subscription months for a total $15.00 per month plus tax or a gift of three (3) 30 day subscriptions months for a total of $20.00 plus tax. MyPanera membership is not required to purchase but is required to redeem. MyPanera membership is free. MyPanera+ Coffee Subscription gifts are not available for redemption in: Atlanta and Macon, GA; Raleigh and Charlotte, NC; Mississippi; Memphis, TN; and Wisconsin Panera Bread bakery-cafes. Other restrictions apply. For more information on the MyPanera+ Coffee Subscription Gift Program visit: and for complete MyPanera+ Coffee Subscription terms and conditions visit:

** New subscribers that sign up for a MyPanera+ Coffee subscription from 10/1/2021 through 12/31/2021, will receive a free coffee subscription through 12/31/2021. Must be a MyPanera member and at least 18 years of age or older to register. Registration available online only including Kiosk. You may cancel at any time. If you do not cancel either before your renewal date or after the expiration of any free trial offer, your credit card will automatically be charged $8.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every thirty (30) days thereafter until you cancel your subscription. To cancel your subscription online, visit the Subscription section at or on the Panera Bread app. Subscription limited to hot coffee, hot tea and iced coffee once every two hours plus unlimited refills. Excludes iced tea and cold brew iced coffee and espresso and cappuccino beverages. Customizations including but not limited to added Espresso and added Syrups (Vanilla and Caramel) are not included in the Coffee Subscription monthly price. Upcharges apply. Other additions such as Milk, Skim Milk, Almond Milk, Half & Half, Sweeteners are included in the monthly subscription price. Subscription program registration and redemption available at participating U.S. bakery-cafes only. This offer is not available for redemption in Raleigh and Charlotte, NC, Memphis, TN and Mississippi Panera Bread bakery-cafes. Excludes orders placed on third party delivery sites and catering orders. One subscription per person. Visit here for complete Terms and Conditions. No cash back unless required by law. Not valid with any other coupon or offer. Offer may expire without notice due to error, fraud or other unforeseen circumstances. Cannot be combined with other promotions.

About Panera Bread

Thirty years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. We believed that food that was good and that you could feel good about, served in a warm and welcoming environment by people who cared, could bring out the best in all of us. To us, that is food as it should be and that is why we exist.

So, we began with a simple commitment: to bake bread fresh every day in our bakery-cafes. No short cuts, just bakers with simple ingredients and hot ovens. Each night, any unsold bread and baked goods were shared with neighbors in need.

These traditions carry on today, as we have continued to find ways to be an ally for wellness to our guests. That means crafting a menu of soups, salads and sandwiches that we are proud to feed our families. Like poultry and pork raised without antibiotics on our salads and sandwiches. A commitment to transparency and options that empower our guests to eat the way they want. Seasonal flavors and whole grains. And a commitment to removing or not using artificial additives (preservatives, sweeteners, flavors, and colors from artificial sources on our No No list) in the food in our U.S. bakery-cafes. Why? Because we think that simpler is better and we believe in serving food as it should be. Because when you don't have to compromise to eat well, all that is left is the joy of eating.

We're also focused on improving quality and convenience. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites – like mobile ordering and Rapid Pick-Up® for to-go orders and delivery – all designed to make things easier for our Guests.

As of September 28, 2021, there were 2,120 bakery-cafes in 48 states and in Ontario, Canada, operating under the Panera Bread® or Saint Louis Bread Co.® names. Panera Bread is part of Panera Brands, one of the world's largest fast casual restaurant companies, comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels. For more information, visit or find us on Twitter (@panerabread), Facebook ( or Instagram (@panerabread).

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(PRNewsfoto/Panera Bread)
(PRNewsfoto/Panera Bread)

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