PÜR Restocks Their Best Selling 4-in-1 Pressed Mineral Powder That's an All-in-One Foundation, Concealer, Powder and SPF

PÜR, the clean and award-winning beauty brand, has announced the restock of the popular fan-favorite 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15.

ATLANTA, Feb. 9, 2023 /PRNewswire-PRWeb/ -- PÜR, the clean and award-winning beauty brand, has announced the restock of the popular fan-favorite 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15. The 4-in-1 powder has proven to be a best seller for the brand with over 10 million units sold and has been a top choice for those who are looking for buildable coverage with added skincare benefits. This best-selling powder continues to fill a gap in the beauty industry as it is one of the first products of its kind with a multi-tasking formula that also has skincare-infused ingredients that helps improve skin with daily wear.

Julie Campbell, Executive Vice President and Chief Marketing Officer, shares: "The team has literally worked around the clock, and the globe, to keep this beloved fan-favorite on the shelves. While it's been a bumpy road with a number of shorts spurred by pandemic supply chain challenges, I am thrilled to announce we are now fully back in stock in all 26 shades of this cult classic!"

The 4-in-1 powder is more than just a powder as it can be used as a foundation, concealer, and SPF, making it the perfect multi-tasking product. With medium, buildable coverage and a natural finish, the powder is a hit for customers as certified reviews mention "using this powder foundation for the last 3 years religiously" and having "great coverage that leaves skin feeling like I'm not wearing makeup." The lightweight feel and no-mess compact has been clinically proven to correct and help prevent skin concerns with 95% of users experiencing softer, smoother skin texture in just 4 weeks.*

The skincare-infused formula provides extra benefits when worn as it helps to reduce the appearance of dark circles, redness, fine lines, and wrinkles. Moisturizing ingredients such as Shea Butter and Vitamin E help to hydrate and condition the skin while Waltheria Extract helps to brighten and smooth the appearance of an uneven skin tone for a smooth, healthy-looking appearance. The 4-in-1 powder also includes PÜR's Proprietary Ceretin Complex, which is an encapsulated blend of Retinol, Lactic Acid, Shea Butter, and a Ceramide to gently improve the look of skin tone and texture while helping to diminish the look of fine lines and wrinkles with a time-release formula. This innovative powder helps improve the appearance of the skin with each use for a truly skin-loving formula.

The best-selling powder is available in 26 different shades ranging from shades Light Porcelain to Truffle with a diverse variety of colors in between for different skin tones. The all-in-one powder has been described as "a game changer with an unbeatable formula" by celebrity makeup artist Jamie Greenberg and has been positively featured on websites such as Vogue, Bustle, and Glamour highlighting how the 4-in-1 powder works for varying skin types with one of the best clean foundation formulas.

The 4-in-1 Pressed Powder is formulated without Talc, Petrolatum, Mineral Oil, and Sulfates, and is cruelty free and gluten free. To learn more about PÜR's award-winning, skincare-infused beauty products, visit PÜRcosmetics.com.

*In an eight-week clinical study, women of all ages saw an improvement in their skin's appearance after using a simple 3-step regimen: 4-in-1 Pressed Mineral Makeup, 4-in-1 Correcting Primer Prep & Perfect, and Mineral Glow.

About PÜR Beauty™
Dedicated to our Beauty, PÜR and Simple philosophy, PÜR has redefined clean beauty since 2002 with one mission in mind—to offer, PÜR Beauties good-for-you products that deliver both immediate and long-term results. Motivated by the concept of multitasking, mineral-based beauty solutions, the innovative line has expanded into a full spectrum product mix of efficacious complexion and color makeup products and transformative skincare solutions. While our proprietary technology may be complex, our method is PÜR and simple! We believe that the ultimate luxury is indulging in high-performance complexion and color products that align with your lifestyle. Breathe easy knowing that we formulate cruelty-free products that never contain parabens, gluten, talc, petrolatum, mineral oil and SLS. At PÜR, we've done the beauty, skin-ingredient research to create the best in makeup, makeup brushes, cosmetic tools and skincare products that are never tested on animals and always cruelty-free.

Media Contact

Kaitlyn Cook, Astral Brands, 678-303-3088, kcook@astralbrands.com

SOURCE PÜR Cosmetics