The shares of streaming name FuboTV Inc (NYSE:FUBO) are up 4% to trade at $29.77 at last check, though still sandwiched between the $27 and $31 levels, where it has been middling for most of June. The stock has rallied considerably since its May 11 six-month low of $14.64, up 38.4% in the last monthly period.

Earlier today, FUBO was highlighted due to a surge in bullish options activity, with call volume running at double its intraday average. Though the volume has since slowed down a bit, FuboTV stock has seen 80,000 calls across the tape so far, in comparison to 14,000 puts. The most popular by far is the June 30 call, which also happens to be the top open interest position.

This penchant for calls has been the usual of late. This is per the security's 10-day call/put volume ratio of 5.18 at the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX).

However, some of this call volume could be shorts hedging their bets. Short interest has risen a startling 30.5% during the last two reporting periods. Now, the 23.51 million shares sold short account for 21.5% of FUBO's available float.

Meanwhile, analysts are overwhelmingly bullish on the equity. Of the eight analysts in coverage, seven carry a "buy" or better rating, with one a tepid "hold." Plus, the 12-month consensus price target of $39.50 is a 32.8% premium to current levels.