"Operators in MENA should consider adapting the digital sub-brand model to non-telecoms services in order to target new segments and diversify their revenue. ". Several operators in the Middle East and North Africa (MENA) have introduced new digital sub-brands since 2019, primarily to grow their market shares in the underperforming youth prepaid segment.

New York, June 30, 2022 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Operator approaches to digital sub-brands in the Middle East and North Africa: case studies and analysis" - https://www.reportlinker.com/p06289528/?utm_source=GNW
This report provides case studies of such digital sub-brands as well as recommendations for older brands and for operators that are aspiring to launch their own digital sub-brands to capture subscriber acquisition opportunities.

Questions answered in this report

• Which market segments do the selected sub-brands serve?

• How do operators launch and promote their sub-brands?

• Which features characterise the sub-brands’ offerings?

• How do sub-brand operators differentiate their propositions from the competition?

• To what extent have sub-brands had an impact on their parent operators’ performance metrics?

Case studies in this report

• ANA, Ooredoo (Kuwait)

• New Shababiah, Ooredoo (Oman)

• Yooz, Ooredoo (Algeria)

• Yooz, Ooredoo (Iraq)

• Yoxo, Orange (Morocco)

• oodi, Zain (Iraq)

• Yaqoot, Zain (Saudi Arabia)

Read the full report: https://www.reportlinker.com/p06289528/?utm_source=GNW

About Reportlinker
ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

__________________________

CONTACT: Clare: clare@reportlinker.com US: (339)-368-6001 Intl: +1 339-368-6001