Netflix Sweet Home producer to build K-drama metaverse in the Sandbox

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The Sandbox metaverse has partnered with Studio Dragon, a Korean drama production company behind titles Crash Landing on You, Sweet Home and Kingdom: Ashin of the North, to build a K-drama metaverse.

See related article: South Korea wants to be the physical home of the metaverse

Fast facts

  • The Sandbox said on Tuesday the pair will develop a K-drama playground based on Studio Dragon’s intellectual properties on their LAND in the Sandbox metaverse.

  • Studio Dragon will mint game item non-fungible tokens (NFTs) with its drama content for the K-drama metaverse.

  • Studio Dragon has already launched a number of NFTs featuring its TV series Vincenzo and Hotel del Luna.

  • The Korean entertainment industry is actively entering the metaverse race, with competing K-pop labels HYBE, SM, JYP and Cube Entertainment announcing related ventures over the past year.

See related article: K-pop agency Cube bets big on NFT and metaverse