“Clean” skincare products have a
ride-or-die following, with major retailers
like Sephora even creating a dedicated section
on its website to house these picks.
So, what does “clean” mean, exactly? According
to Sephora, this is a classification of skincare
and beauty picks all formulated without ingredients
that are deemed “harmful” to the skin.
think parabens, sulfates,
mineral oils and fragrances.
it’s become clear that there’s an insane
demand for these types of products.
However, one particular roadblock that
many shoppers encounter is the steep price
tag that often accompanies them.
Luckily, a new independent brand called
Naturium has emerged on the scene and is
offering a 14-product range that comprises of
100 percent plant-based formulas.
Described to boast “clean, effective and
biocompatible formulas,” this sleek brand features
a line of products that include everything.
from serum cocktails (an all-in-one blend
of vitamin C, retinol, hyaluronic acid, niacinamide
and salicylic acid) to skincare staples.
Naturium has formulated a line of products
that are made from natural botanicals.
feature active ingredients, are cruelty-free,
vegan, fragrance-free, non-toxic, pH
balanced and dermatologist tested.
the brand also features an extensive
“Ingredient Library” on its website.
so those who use its products are able to better
decipher what is best for their respective skin type