Naturium brings clean and affordable skincare to the masses

“Clean” skincare products have a ride-or-die following, with major retailers like Sephora even creating a dedicated section on its website to house these picks. So, what does “clean” mean, exactly? According to Sephora, this is a classification of skincare and beauty picks all formulated without ingredients that are deemed “harmful” to the skin. think parabens, sulfates, mineral oils and fragrances. it’s become clear that there’s an insane demand for these types of products. However, one particular roadblock that many shoppers encounter is the steep price tag that often accompanies them. Luckily, a new independent brand called Naturium has emerged on the scene and is offering a 14-product range that comprises of 100 percent plant-based formulas. Described to boast “clean, effective and biocompatible formulas,” this sleek brand features a line of products that include everything. from serum cocktails (an all-in-one blend of vitamin C, retinol, hyaluronic acid, niacinamide and salicylic acid) to skincare staples. Naturium has formulated a line of products that are made from natural botanicals. feature active ingredients, are cruelty-free, vegan, fragrance-free, non-toxic, pH balanced and dermatologist tested. the brand also features an extensive “Ingredient Library” on its website. so those who use its products are able to better decipher what is best for their respective skin type