Natto Market size to grow by USD 1.39 Bn | Driven by growing consumer awareness regarding health benefits of Natto | Technavio

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NEW YORK, Jan. 17, 2022 /PRNewswire/ -- The Natto market value is set to grow by USD 1.39 billion, progressing at a CAGR of 8.46% from 2020 to 2025, as per the latest report by Technavio.

Attractive Opportunities in Natto Market by Application and Geography - Forecast and Analysis 2021-2025
Attractive Opportunities in Natto Market by Application and Geography - Forecast and Analysis 2021-2025

The excessive consumption of animal protein is increasing the prevalence of various health problems such as diabetes, cardiovascular diseases, and cancer. Such concerns are increasing the adoption of meat substitutes such as plant-based protein food such as soy. Moreover, the rise in the consumption of convenience foods, supplements, and foods made of natural ingredients will positively influence market growth.

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Natto Market: Increased awareness of the need for a healthy lifestyle
Consumers across the world are increasingly becoming aware of the health benefits associated with the consumption of soy. Soy comprises 30% carbohydrate, 38% protein, 18% oil, and 14% moisture and contains all nine essential amino acids. Soy also contains relatively lower cholesterol levels than animal protein. Also, the phytosterols present in soy improve cholesterol absorption and reduce the risk of heart failure. Many such health benefits are driving the growth of the global natto market.

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Regional Market Analysis

With 72% of the growth originating from APAC, the region will record a slower growth rate during 2020-2025.

The increasing consumer awareness about the adoption of a healthy lifestyle is expected to boost the growth of the Natto market in APAC. The region will register the highest incremental growth. Japan, South Korea (Republic of Korea), and China are the key markets for Natto in APAC. The market growth in the region will be slower than the growth of the market in other regions.

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Natto Market: Segmentation Analysis

This market research report segments the Natto market by application (food and others) and geography (APAC, Americas, and EMEA).

By application, the market is observing maximum demand from the food industry. The growing availability of Natto in retail chains and increasing awareness of its health benefits are driving the growth of the segment. Natto is commonly consumed as breakfast in Japan. Moreover, many Japanese consumers prefer Natto for breakfast over steamed rice along with condiments such as pickled fruits and vegetables. In addition, the increasing popularity of dishes made of Natto such as Natto burgers, Natto bruschetta, and Natto curries, and sushi are fostering the growth of the segment.

The other applications of Natto include personal care and supplements. Natto contains lecithin, a skin softening, conditioning, and smoothing agent, and vitamin E, a powerful antioxidant that prevents skin damage from free radicals and keeps the skin healthy. Also, the high presence of vitamin K2 helps in preventing fine lines. Such benefits coupled with growing concerns over the use of harmful chemicals are increasing the use of natural products such as Natto gum by many leading manufacturers of personal care products.

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Natto Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 8.46%

Market growth 2021-2025

USD 1.39 billion

Market structure


YoY growth (%)


Regional analysis

APAC, Americas, and EMEA

Performing market contribution

APAC at 72%

Key consumer countries

Japan, US, UK, South Korea (Republic of Korea), and China

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Asahimatsu Foods Co. Ltd., ASAICHIBAN Corp., CJ CheilJedang Corp., Japan Bio Science Laboratory Co. Ltd., Kasano Kosan Co. Ltd., MegumiNATTO Inc., Mizkan America Inc., NikanKitchen Inh. K.Ageno, Organo Food Tech Corp., and Takanofoods Co. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Some of the key topics covered in the report include:

Market Challenges

Market Drivers

Market Trends

Vendor Landscape

  • Vendors covered

  • Vendor classification

  • Market positioning of vendors

  • Competitive scenario

About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
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Technavio (PRNewsfoto/Technavio)
Technavio (PRNewsfoto/Technavio)

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