How Much Does a Super Bowl Ad Cost in 2023?

That commercial you love isn't exactly priceless—it's worth millions.

Super Bowl is happening today—February 12 and that means so are the advertisements that so many of us love! In fact, for some, the ads may be more fun to watch than even the game. It's always entertaining to see all of the creativity that goes into producing an ad that airs during the Super Bowl prime time. Advertisers will pay big bucks for a coveted time slot and they want to make it count. After all, when you are paying millions of dollars for just a 30-second time slot, you want to do everything possible to make it stand out.

Since the Super Bowl is the most-watched show on TV, businesses are willing to shell out plenty of cash to get their ad aired during the game. It makes sense that companies want to put their best representation forward when tens of millions of people are watching. And, to make ads memorable, it usually means we can count on plenty of humor. However, it's a no-joking matter when it comes to the cost of a Super Bowl ad. Even though the price seems unreal, it's definitely a fact and companies are willing to pay the cost.

So you may be wondering, how much does a Super Bowl ad cost in 2023?


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How Much Does A Super Bowl Ad Cost in 2023?

Costs have skyrocketed over the years to an all-time high of $7 million expected this year, according to AdMeter. Meanwhile, the very first Super Bowl in the 1960s had ad costs of $37,500 for a 30-second time slot. And for comparison, ads that run during the NFL season during Sunday Night Football are $828,500, according to Statista.

The first time the cost was over a million dollars was in 1995 when it cost $1.15 million for the 30-second time slot. Each year, the cost continues to grow and the biggest jump was between 2021 and 2022 when the cost went from $5.5 million to $6.5 million.

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Are Super Bowl Ads Worth It?

A study was done in 2022 on the effect Super Bowl ads have on business sales and growth. It was determined that Super Bowl advertisers may not see a huge boost in sales right away. However, there are immediate increases in online searches that help to spread brand recognition which could bring in later sales.

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Who Is Advertising in the 2023 Super Bowl?

It's always fun to see which new companies will be placing ads. Typically, we see ads for beer and snack brands for sure, along with vehicle ads and tax services. Some specific advertisers that we expect to see this year, according to Brand Innovators, are the following:

  • Crown Royal - Starring Dave Grohl.

  • Tubi - The streaming platform is planning three commercials.

  • DraftKings and Molson Coors - These two are teaming up to let viewers bet on the contents of its Super Bowl commercial.

  • Avocados From Mexico - The ad will end with a QR code that viewers can scan to create a tweet about the brand.

  • The Service Foundation - A non-profit Christian organization will have two ads with the Jesus-focused tagline "He gets us."

  • Pringles - Will feature singer Meghan Trainor.

  • Workday - Business software brand.

  • Bud Light - Offers advice on how to make the game easier to enjoy.

  • Busch Light - "The Busch Guide" which connects with nature-loving fans.

  • Budweiser - Returning this year.

  • Michelob Ultra - Serena Williams stars.

  • Popcorners - Promoting its white cheddar snack.

  • Mars' M&M's - Starring Maya Rudolph.

  • Coors Light & Miller Light - Incorporated in the DraftKings ad.

  • Pepsi Zero Sugar - Promoting its new and improved version.

  • Rakuten - Online savings platform.

  • Hellman's - "Make taste, not waste."

  • - Featuring Melissa McCarthy.

  • Squarespace - Adam Driver is featured.

  • Planters - Their 30-second spot should air in the third quarter.

  • Remy Martin - Purchased a 60-second spot.

  • FanDuel - Sports betting platform.

  • Heineken - Heineken and Marvel are teaming up to promote Ant-Man and The Wasp: Quantumania.

  • Doritos - Promoting its new Sweet and Tangy BBQ chips.

  • Intuit Turbo Tax - A familiar tax service that returns in its tenth year.

  • E*Trade - An ad that will feature the E*TRADE baby.

  • Downy - Will have a mystery celebrity.

  • Kia - It's all about the Kia Telluride in this year's spot.

  • WeatherTech - This will be their tenth year in a row.

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How Many People Watch the Super Bowl?

Whether you are a die-hard football fan or just enjoy the halftime show and the funny commercials, the Super Bowl game is the most-watched show on television. According to Statista, the number of people who watched the Super Bowl in 2022 was 99.18 million. You might think that was a record-breaking amount, but in 2015 the number of viewers was even higher—that game between the New England Patriots and Seattle Seahawks had a record of 114.44 million viewers.

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