If you are obsessed with everything makeup related, then you’ll be over the moon to hear that US cult brand Morphe Cosmetics is coming to Boots next month.
That’s right, it’s time to get your Advantage Cards ready.
The UK retailer has been on fire lately following the successful launch of Fenty Beauty and The Ordinary, and now it will be introducing Morphe to its growing family.
Known for collaborating with well known names, such as Jeffree Star, Charles James and Jaclyn Hill, the affordable collection will be available to buy online from 12 September.
Morphe has been notoriously hard to get hold of in the UK because it isn’t available in any stand alone stores, but that’s all about to change as it will be launching on Boots’ website.
Customers will finally be able to get their hands on what has been gold dust for many years.
Morphe has built its cult-like following from being the brand which used influencer marketing which gave influencers commission codes to give their followers money off their products.
The brand even has its own hashtag, #MorpheBabes, which has amassed more than 1.3 million posts to date.
And in the US, the brand’s launches have been known to regularly crash websites as the products sell out in a matter of seconds.
Now UK beauty lovers can get in on the action. From the 28 August, you can join the waitlist to get your hands on one of the many incredible products on offer.
The products officially launch on the Boots website from the 12 September where you can choose from over 180 products, including the All Eye Want 6-Piece Brush Collection, 8S Stellar Impact Highlighter Palette and the 35R Ready, Set, Gold Artistry Palette.
Makeup buffs can also snap up the Jeffrey Star Artistry Palette which is exclusively available at Boots until 11 October.
However, if you are unacquainted with the brand, we’ve listed six of Morphe’s bestselling products to get you started.
Shop Morphe bestsellers
Morphe The James Charles Palette | £39 | Shop now
Morphe The Highlight and Contour Sponge | £8 | Shop now
Morphe 8L Lo-Fi Sculpt & Shimmer | £25 | Shop now
Morphe Complexion Goals 5-Piece Brush Collection | £33.50 | Shop now
Morphe Jaclyn Hill Eyeshadow Palette | £37 | Shop now
Morphe Continuous Setting Mist | £15 | Shop now
The editors at Yahoo UK are committed to finding you the best products at the best prices. At times, Yahoo UK may receive a share from purchases made via links on this page.