Mobileye announced Tuesday an agreement to test and eventually deploy a robotaxi service in Daegu City, South Korea, the latest example of the company's strategy to expand beyond its traditional business of supplying automakers with computer vision technology that power advanced driver assistance systems.
Under the agreement, which was announced at CES 2020, Mobileye will integrate its self-driving system — a kit that includes visual perception, sensor fusion, its REM mapping system, software algorithms and its driving policy that will “drive” the cars — to enable a driverless mobility-as-a-service operation in South Korea. This system’s driving policy, or the decision-making of the car, is influenced by “Responsibility Sensitive Safety,” or RSS, a mathematical model introduced in 2017 by Mobileye in a white paper.
Mobileye, a subsidiary of Intel, has long dominated a specific niche in the automotive world as a developer of computer vision sensor systems that help prevent collisions. The company generated nearly $1 billion in sales from this business, and its tech made it into 17.5 million new cars in 2019, Amnon Shashua, Mobileye's president and CEO and Intel senior vice president, said in an interview with TechCrunch.
But in recent years, the company has also turned its attention and resources to mapping, as well as developing the full self-driving stack to support higher levels of automated driving. Mobileye's REM mapping system essentially crowdsources data -- by tapping into the millions of vehicles equipped with its tech -- to build high-definition maps that can be used to support in ADAS and autonomous driving systems.
In 2018, the company expanded its focus beyond being a mere supplier and toward operating robotaxi services. Intel and Mobileye began testing self-driving cars in Jerusalem in May 2018. Since then, the company has racked up agreements, first with Volkswagen and Champion Motors. The companies formed a joint venture called New Mobility in Israel with a plan to start a self-driving ride-hailing service there.
Mobileye then made an agreement with RATP in partnership with the city of Paris to bring robotaxis to France. The company also partnered with Chinese electric car startup Nio in late 2019 to develop autonomous vehicles that consumers can buy. Under the agreement, Nio will supply vehicles to Mobileye for China and other markets.
Mobileye also announced Tuesday that China's SAIC will use its REM mapping technology to map China for Level 2+ — a newer industry term that is meant to cover higher levels of automated driving that still require a human driver to be in the loop. Level 2+ systems often cover highway autonomy, which means the system handles driving on highways but in certain conditions requires the human driver to take over.