Media Advisory: Marketing measurement in today's cross-platform world

·1 min read

Key topics include first-party measurement solutions, the changing nature of linear TV, and the need for relevance, trustworthiness and efficiency in multi-platform campaigns

TORONTO, Dec. 1, 2021 /CNW/ - CMAmeasurement, a new addition to the Canadian Marketing Association's Event Series, will bring together speakers from a variety of sectors to address trends, solutions and challenges associated with marketing measurement and campaign effectiveness.

Canadian Marketing Association Logo (CNW Group/Canadian Marketing Association)
Canadian Marketing Association Logo (CNW Group/Canadian Marketing Association)

Attendees will learn about:

  • First-party solutions to measure campaign performance

  • Shifts and trends in linear TV

  • The importance of effective and trustworthy measurement in a cross-platform ecosystem

Event details
When: Wednesday, December 8, 2021, 1:00 p.m.-3:15 p.m. ET
Where: Online. To register, please contact Nathaniel Glassman: or 416-998-2258

  • Ashley Fitzgerald, Senior Director, Data Science & Analytics, Appnovation

  • Alanna Handelman, Senior Account Executive, Snap Inc.

  • Sam Mulinder, Marketing Science Group Lead, Snap Inc.

  • Jordan Rothel, Business Development Manager, NLogic

  • Bryce Saunders, Vice President, Digital Product & Delivery, AIR MILES Reward Program

  • Bryan Segal, Senior Vice President, Commercial, Comscore

  • Drew Weicker, Vice President, Sales, North America, DoubleVerify

About the Canadian Marketing Association
The Canadian Marketing Association (CMA) strengthens marketers' significant impact on business in Canada. We provide opportunities for our members from coast to coast to develop professionally, contribute to marketing thought leadership, build strong networks across all economic sectors, and shape positions advocated by the CMA to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards.

SOURCE Canadian Marketing Association


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