LOS ANGELES, CA / ACCESSWIRE / October 4, 2022 / What do you get when a couple of employees from a large outdoor brand, who are guided by a common vision, decide to start their own company? In this case you get CORE Equipment: a brand dedicated to enhancing people's outdoor experiences by designing quality camping and outdoor equipment that's simple to use.

CORE's founders set out to solve the issues they saw in the camping industry that were keeping some people from attempting to engage in the outdoors or made their experiences less satisfying. Either the equipment was easy to set up but short on features and not very durable, or it was of a higher quality but difficult and sometimes intimidating to use, especially for first-time campers. The idea behind CORE was to remove those barriers by making quality, easy-to-use equipment with convenient features that make their experiences more enjoyable.

As a result, CORE utilizes several innovations to simplify the camping experience. One being their Instant Hub Technology which allows a camping tent to be set up in as little as two minutes. Another is their lighted camping tents which have LED lights built into the poles. In response to the theory that quality gear doesn't need to be so complicated, one customer recently commented, "Our CORE cabin tent is basically the reason I was able to get into camping. I think if I'd gotten a regular tent, I'd have hated it and never gone again."

Besides camping tents, CORE Equipment also designs screen houses, canopies, sleeping bags, chairs, and several lighting solutions including lanterns, headlamps, and flashlights. They've recently expanded their product offerings to include outdoor tables suitable for camping and tailgating and are developing a line of soft-sided coolers. In all their products, CORE strives to anticipate and incorporate convenience features consumers may not have even considered. For example, their rechargeable lantern that includes a USB port for charging mobile phones or other small devices, and their outdoor tailgating grill and prep table with built-in paper towel and trash bag holders.

As CORE has grown, their business has evolved from a strictly online digital platform to now include brick-and-mortar retailers. They attribute much of their success to their commitment to stay consumer focused. As a privately owned company with in-house customer service, design, and creative teams, CORE feels they're in a better place to listen to their customers and respond accordingly. Some of their earlier products have been modified over time in response to customer feedback. They're able to not only listen to their customers, but also incorporate their suggestions to continually improve and enhance their products.

So where does CORE Equipment go from here? Further growth and product category expansion with the same game plan they've always had; remaining consumer focused and designing products with quality, simplicity of use, convenience, and comfort in mind. With the camping industry continuing to grow and expand, it's a pretty good bet CORE Equipment will continue to grow and expand with it.

About:

CORE Equipment launched in May of 2015 with a focus on creating a better camping experience. Being a privately owned founder-led company enables them to quickly respond to customers' needs. With an emphasis on family camping, they invest their time in quality engineered features, customer support and great design.

Contact:

Core Customer Service
@core_equipment
jgarner@insight2design.com
www.coreequipment.com

SOURCE: Core Equipment

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https://www.accesswire.com/718838/Longstanding-Employees-Leave-Huge-Corporations-to-Reengineer-Elevate-Your-Outdoor-Experience-with-Founder-Led-Brand-Core