Like many off-roaders of a certain age, the Range Rover has matured and evolved. Conceived in the late 1960s as a rugged ute with British sensibility and taste, it’s grown into a design statement that showcases Land Rover’s latest technologies and most decadent luxury features. While Range Rover will always conjure the notion of tartan-clad hunters and loyal yellow dogs, it’s immediately clear the fifth-generation model advances Land Rover's quest for new customers.
My jaw drops when I catch my first glimpse of the 2022 Range Rover First Edition in my driveway. Dressed in Sunset Gold Satin finish -- which rings up $7,450 of the vehicle’s $169,900 sticker -- it looks expensive yet more nouveau riche than anything I’ve seen Land Rover build. That’s a good thing. Land Rover's color and materials team knew what it was doing.-- a little bling is necessary for Land Rover to aggressively compete with the Mercedes GLS, BMW X7, Cadillac Escalade and Lincoln Navigator, to say nothing of electric performers like the Hummer SUV and Rivian R1S.
Against this crowded field, Land Rover brings it. The Range Rover comes in long and short wheelbases and can seat as many as seven or as few as four. The basic Range Rover starts at $104,500 for the mild hybrid inline-six model, while the high-powered First Edition and SV variants approach the eye-watering $200,000 level with options. A plug-in hybrid joins the lineup later this year and an all-electric model follows next year.
Based on Jaguar-Land Rover's new MLA-Flex platform, the Range Rover offers a bevy of useful features, including all-wheel steering, JLR's clever Pivi Pro Infotainment and power-assisted doors (coming on 2023 models). The new generation also offers noise canceling technology, a suspension that can self-adjust due to road conditions and six different driving modes that can be calibrated for on- or off-road conditions.
The design changes continue Range Rover’s aesthetic journey from rugged to racy. The 2022 model is flashy -- note the door accents and cutting-edge taillights -- but everything is flush to the body and it’s a modern, minimalist approach. Every line has a purpose. It makes SUVs from Audi and Lexus look terribly busy, and even the fourth-gen Range Rover is fussy in comparison. The grille and front end should look familiar to loyalists, but the boat tail shape in back is less prominent than ever before and the taillights disappear into the piano black settings. It’s a deep contrast to the previous model and its traditional blocky lighting. Still, the Range Rover looks like a dressier version of the last generation and it is a measured evolution. The off-roader has undergone far greater change, most notably the BMW-lead 2001 redesign.
Let’s pause for a moment to dwell on the paint. Various shades of gold and bronze are the Range Rover’s calling card, but the First Edition and SV offer this so-called Sunset Gold Satin finish. In pictures, you can’t tell the difference between this shade and the cheaper paint. In real life, when the sun hits the finish — with coarse aluminum baked in — the promise of a “bright golden sparkle with high reflectivity” is delivered. Range Rover is the latest company to employ color schemes to burnish its products, a trend recognized by everyone from Kia with its matte EV6 to Maserati and its iridescent Levante Trofeo. Wisely, Land Rover employs this champagne chaser to differentiate the Range Rover, but doesn’t go overboard. My tester had the optional gloss black 23-inch wheels and black roof, which set off the golden hue with tasteful contrast.
The interior was bathed in a light-and-creamy leather dubbed Perlino. It's everywhere. Rest your elbow on top of the door -- leather. The center console -- leather. Even the headliner had stitched leather. It’s broken up with light wood on the door panels and bisecting the dash, with chrome flourishes on the controls. While the lofty price tag gave me pause, the interior’s sophisticated use of materials and clever layout won me over. The Range Rover’s airy setting is reminiscent of Lincoln and Volvo designs, which is a testament to all three brand’s focus on interiors. The First Edition also included rear-sear entertainment screens and massaging seats in front (which were just OK — better than Mercedes’ massages but not nearly as good as Jeep’s). I was surprised to find a cooler in the center console, which I used to chill my wallet and keys inadvertently. It’s far better at keeping your beverages cold.
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- Autoblog Senior Producer Christopher McGraw here inside the new Range Rover. And I want to talk to you a little bit about massaging seats. So first things first, let's turn them on.
So we've got the seat button there. That brings up this screen. So you can adjust to seat-heat massage and more. So I'm going to go to massage.
The front seats are the only ones that massage. To turn them on you just hit this power button here. And so that starts it.
We got levels here. So I can go all the way down to one and all the way up to level five. Say I'm not really a huge fan of the massage that's happening, I could tap that button and that allows me to do a bunch of different stuff.
So I could do lower back, upper back, go down from the top, or up from the bottom, or just a rolling motion up and down. And you can do four different types of massages, which is wave, pulse, pulse, duo, and a combination of both pulse and wave. I just got out of a Mercedes EQS 450.
I thought the massaging seats in that were pretty good actually when I was in them. These ones I like a lot more than that one. They really get in there. They're not like crazy, like, painful. But they are a lot more powerful than the one on the Mercedes.
So I really do like the massaging seats in this Range Rover. I think they're a lot better than the ones in the Mercedes. If you like a more subtle massage, just turn that intensity down to one. But yeah, I like being able to go up to a more intense kneading feeling.
And it really just helps while you're driving stay more relaxed. It helps me stay a little bit more alert too because I'm not thinking about-- after a while, my back does hurt a little bit when I'm driving generally. And this helps get rid of that.