La Voz launches bilingual texting campaign addressing Latinos’ housing needs

At the start of 2021, La Voz began a conversation about how to better serve our Latino-identifying and Spanish-speaking communities in Phoenix. We wanted to help deliver news that was made for our gente by our gente, and we wanted to receive direction from the community on how to best do that.

Today we are launching a bilingual texting project, “Con La Phoeniquera,” a free service in Spanish and English where readers like you can access information related to housing, the most pressing issues in your neighborhoods and be part of a conversation we have regularly in the newsroom: how the rapid growth of the region has impacted affordability and housing access.

Sign up today by texting OYE to 623-777-2286.

La Phoeniquera both represents a place and its people. For Phoenix natives and long-time residents, this term encapsulates much of what it means to be bilingual, bicultural and binational. That authentic spirit we see in our community, to live and breathe as unapologetically and genuinely as possible, has become a core value for us.

Since it was founded more than two decades ago, La Voz has remained a source of information for our community of Spanish-speaking immigrants who seek to remain informed about what happens locally and abroad, in their home countries.

In the past year we’ve broadened that coverage to add focus to bilingual Gen Z and Millennials. We wanted to connect with Phoenicians who seek to better their communities through education, despite some not being able to afford college; who indulge in the local art scene, especially when works and productions are representative of their own; and who will cast their ballot next week with inflation, gun crime and abortion as top of mind issues.

More importantly, we believe La Voz should capture and celebrate the essence and diversity of Latinos in Phoenix, in all shapes, colors and creeds. Arizona is home to Boricuas, Chocoanos and Yaquis, and they celebrate their identity and community in a myriad of ways, from organizing annual patriotic festivals to organizing fundraising efforts to help locals and loved ones back home.

Printed news is becoming less familiar to younger generations, and as our society continues to evolve, so must we. To do that, we sought to understand two things: what do Latinos in Phoenix want to read? And furthermore, how do we best deliver that to them?

Latinos are not a monolith, and it has never been more apparent than in recent voting patterns. The only reason we are a decisive vote is because of our size — 32% in Arizona, and the majority in Phoenix at 43%, according to the U.S. Census.

I am Latina, and everyone on the La Voz team and its collaborators are Latinos. We are proud of that facet of our identity, but we cannot claim authority to determine what information is published based on identity alone.

Through surveys, listening sessions and community events, we started a relationship and conversation with our community, adjusting what we report on and how we deliver that to you based on those conversations. Our latest initiative, “Con La Phoeniquera,” is one more (free) communication channel we have made available to you.

We asked people during our listening sessions, hosted in south Phoenix, what home meant to them. The answers varied, from comfort and dreams coming true to memories shared of childhood years elsewhere. But what stood out was the idea that home is not always a physical place. It is rather a sense of safety, security and belonging that surpasses structure, embraces community and prioritizes access to basic needs.

“Con La Phoeniquera” is meant to help you: immigrants, hija/o de padres migrantes and multigenerational Latinos who call Phoenix home.

You will receive free articles, links to resources and other information that address concerns related to housing directly to your phone. It is also a space where you can join the conversation and talk to our editors and reporters, including myself, where someone will be around to answer your text regularly.

You can ask La Voz and The Arizona Republic reporters questions about housing and issues in your neighborhoods, provide tips for stories and help us build a community-informed resource guide for all Phoenix residents.

This will be the first of many projects and innovative news products. The listening sessions — organized and held bilingually in partnership with Arizona State University and community organizations — will continue as a key engagement tool for La Voz.

If you wish to learn more about how to participate in a listening session or how to become a community partner, please email me at

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Reach communities editor Joanna Jacobo Rivera at or on Twitter @joajacobo.

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This article originally appeared on Arizona Republic: La Voz starts bilingual text service addressing Phoenix housing needs