It seems as though it's impossible to go more than a minute without seeing, hearing about or using a product that's been endorsed or created by the Kardashian-Jenner clan -- and you can thank media powerhouse and proud mom Kris Jenner for that.
The media titan, who was born on November 5, 1955, celebrated her 64th birthday on Tuesday.
Jenner is most famously known as the manager to the three Kardashian sisters -- Kimberly, Khloe and Kourtney.
The reality mom mogul has amassed quite a fortune through her daughters' various entrepreneurial pursuits, from brand launches to spinoff shows to every endorsement in-between.
Of course, the bulk of the clan's money comes from the hit reality series Keeping Up With the Kardashians which is in its 17th season.
But before Jenner became a media mom-ager, she ran the circuit at a number of other jobs.
In the 1970s, Jenner worked as a flight attendant for a brief period of time before marrying OJ Simpson defense lawyer Robert Kardashian in 1978 -- she was subsequently married to Bruce (now Caitlyn) Jenner from in 1991 before their separation in 2013.
Jenner's pursuits also include the founding of the California Community Church back in 2012, owning and running Smooch boutique with Kourtney for five years until its shuttering in 2009 and authoring a cookbook titled 'In the Kitchen with Kris: a Kollection of Kardashian-Jenner Family Favorite' which was published in 2014.
Jenner also owns a Calabasas mansion that she purchased for $9.9 million back in late 2017.
All assets and earnings accounted for, Kris Jenner's estimated net worth is a whopping $90 million.