The Kenya Bottled Water Report, Featuring Market Players Alphine Coolers, Aquamist, Kadolta Limited, Kevian Limited, Quencher and Waba
Dublin, April 13, 2021 (GLOBE NEWSWIRE) -- The "The Kenya Bottled Water Report - Market, Process, Production and Financials" report has been added to ResearchAndMarkets.com's offering.
This report looks at the Bottled Water Business in Kenya. Ten years ago bottled water companies were targeting corporate and high-income consumers. There was a perception that the mass market consumer wouldn't be willing to spend on bottled water.
However, the realities of urban life, weather conditions, lower production costs, and a shift towards healthier lifestyles enticed consumers across all income groups to purchase bottled water.
The result of this is a non-stop rise in demand. At the least, the bottled water industry in Kenya is now valued at USD.0.6B. The market is headed towards maturity, a point with well-structured consumer segments, proper regulation, and lower volatility in terms of entry and exit.
This report takes a very holistic approach to the industry critically analyzing all the key players: Consumers, Retailers, Wholesalers, Bottled water companies, Water sources, Equipment suppliers, and Regulators.
The report details the setup process, operational dynamics, market-entry, tips, tricks and financial aspects including per litre production costs and margins.
The report will help you understand in the rawest of forms behaviours of the key players, existing and future opportunities, and possible feasibility of a bottled water business in Kenya.
Key Topics Covered:
1. Overview
Bottled Water in Kenya: Notable Industry Movements
Trends in The Bottled Water Business in Kenya
Factors That Have Influenced Growth of The Bottled Water Business in Kenya
2. The Future: Ease of Entry
Why Get Into The Water Business At This Point?
Bottled Water Products in the Kenyan Market:
Types of Water
Mineral Water
Purified Water
Sparkling water
Flavoured Water
Spring Water
Popularity of Purified Water
What Kind of Water To Pack?
3. Product Details: Packaging Quantities in Kenya
300 Milliliters
500 Milliliters
1 Litre
1.25 Litres& 1.5 Litres
2 Litres - 10 Litres
18.9 Litres
Bulking
What Quantity To Start With?
Product Details: Packaging Material in Kenya
Plastic
Satchet Packaging
Glass Packaging
What Packaging Material to Use?
4. Product Details: Packaging Design
Should You Invest In A Custom Design?
Bottle Design: Some Examples
5. Industry Review
Market Segmentation in Kenya
Segment Characteristics - What They Mean
Market Segments - Pro & Cons
Market Segments - Pro & Cons
6. Consumer Profiles
Primary Consumers
Secondary Customers
7. Competition: What Exists
Value of The Industry
Sample Brand Characteristics
Differentiation
Best Selling Brand
Focusing on Smaller Markets
Mid and High Income Brands
Best Selling: Why?
Second Tier Brands
Best Selling Vs Slow Selling
A Note On Brand Strength
SWOT
8. Consumer Conversations
Frequency of Purchase
Preference for Bottled Water
Trust Signals
Choice of Purchase Point
Purchas Process
Brand Choice
Negative Experience
Discovering New Brands
9. Retailer Conversations
What Determines Brand to Stock
What Influences Sales
Quantities Sold In A Day
Willingness Stock A New Brand
Retailer Expectations
Purchase Process
Distribution Channels
Positioning and Distribution: An Example
10. Production Plan
Production Process Overview
Contaminants and Water Treatment Methods
Types of Contaminants
Types of Water Filtration Methods
Physical Filtration
Lables
Seals
Shrink Wrapper
Other Equipment
Non Purification Equipment
Equipment - Possible Set Up
Example: Large Scale Ideal Set Up
Equipment Suppliers
Equipment Prices
Possible Equipment Set Up
Premises
Premises: Activities
Key Considerations In Premises
Layout: Example 1
Layout: Example 2
Premises: Possible Renovations
Source of Water
Tap Water
Borehole
Possible Quantity of Water Required
Manpower
Possible Lean Set Up
Licenses
11. Revenue
Cost of Water
Cost of the Empty Bottle
Cost of the Lables
Cost of Seals
Shrink Wrapper
Operational Costs
Cost of Marketing & Distribution
Miscellaneous Costs
Total Cost
Margins
Break even
Capital Breakdown
Notes on Capital
A Note on Excise Duty
Case Study: 18.9 litres
Water Vending Kiosks
Companies Mentioned
Alphine Coolers
Aquamist
Atlas Limited
Brookside Limited
Coca-Cola Limited
Dayliff & Shirtliff
Grange Park
Highlands
Kadolta Limited
Keringet
Kevian Limited
Nero Water
Quencher
Sameer
Waba
For more information about this report visit https://www.researchandmarkets.com/r/pjprjp
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