Los Angeles, California--(Newsfile Corp. - December 20, 2021) - Pop-rock singer-songwriter Jordan Michelle has unveiled the first product in her skincare and cosmetics line, By Jordan Michelle. The beauty brand, cultivated by Jordan herself, is music themed. Taking inspiration from the likes of legendary rock icons, Jordan combined her love of music and fused that passion into her brand which promotes individuality and freedom of expression.
The first product to unveil in the certified cruelty-free line is the AMPLIFY signature mascara, which creates length and curl while nourishing with ingredients like vitamin A, C and E. The rest of the line will boast a variety of skin-loving cosmetics in 2022, including eye liners, limited edition palettes, moisturizers, face masks, cleansers and more.
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Jordan, who is the daughter of a dermatologist, started researching and developing; and what started as a passion project soon turned into a full-fledged brand. With the guidance of expert dermatologists and industry leaders, she formulated the first of her many signature products. "I'm so proud to debut AMPLIFY by Jordan Michelle. My hope is that my personal experiences can help our customers find their own beauty and their personal truth in the battle of self vs. society," says the CEO.
Learn more about AMPLIFY by Jordan Michelle at byjordanmichelle.com
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