Jewellery brands defy retail gloom and plan store openings at Mayfair’s Burlington Arcade

Burlington Arcade is home to a number of luxury retailers (burlington arcade)
Burlington Arcade is home to a number of luxury retailers (burlington arcade)

Two international jewellery brands have defied retail gloom and agreed to open stores in Mayfair’s Burlington Arcade.

The Evening Standard can reveal that the 201-year-old high-end shopping arcade, which is owned by property tycoons David and Simon Reuben, will welcome Istanbul-founded Mevaris and Jaipur-headquartered Amrapali respectively next month and January.

Commitment by the privately owned firms to open boutiques here comes despite a number of headaches for retailers this year, including lockdowns and having to invest in stores to make them ‘Covid secure’.

Mevaris’ creative director Fatma Altinbas said Burlington Arcade is the “perfect home” for the brand.

Rajiv Arora and Rajesh Ajmera, founders of Amrapali, said: “When the opportunity to open in Burlington Arcade came up it was very interesting, and had to be considered as it is an iconic arcade, in the middle of Mayfair with a focus on luxury, and somewhere we have looked at previously.”

Burlington Arcade is also home to a number of retailers, including Manolo Blahnik and Roja Parfums.

Jamie Reuben,director of Burlington Arcade, said: “Despite the current global climate, we have been fortunate to welcome luxury brands from around the world to Burlington Arcade.”

Claudine Marshall, senior director at CBRE, one of the leasing agents for the Burlington Arcade, said: “During the pandemic we have secured independent bespoke luxury brands to take units . They are looking beyond the pandemic as they see London as one of the most important retail markets for them to showcase their products and connect with the international customer.”

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