Jeff Piecoro, former Cincinnati Reds analyst, named sports director at Lexington's WTVQ-TV

·1 min read
Broadcaster Jeff Piecoro shows off a University of Kentucky themed pie before smashing it in the face of Jeff Brantley to settle a college football bet between the two before the MLB Interleague game between the Cincinnati Reds and the Kansas City Royals at Great American Ball Park in downtown Cincinnati on Tuesday, Sept. 25, 2018.
Broadcaster Jeff Piecoro shows off a University of Kentucky themed pie before smashing it in the face of Jeff Brantley to settle a college football bet between the two before the MLB Interleague game between the Cincinnati Reds and the Kansas City Royals at Great American Ball Park in downtown Cincinnati on Tuesday, Sept. 25, 2018.

Jeff Piecoro, who covered the Cincinnati Reds for Fox Sports Ohio - rebranded last year as Bally Sports Ohio - for 22 seasons, is the new sports director at WTVQ-TV, ABC36News in Lexington, according to a tweet Wednesday from the station's news director, Miranda Combs.

Combs added that Piecoro, a former University of Kentucky Wildcats football player who is expected to continue to work as a color analyst on the UK football radio network, will be on the air starting next week:

From Piecoro via Twitter:

Piecoro, Doug Flynn and Danny Graves were informed ahead of the 2021 season that they would not be part of the Reds' TV or radio broadcast teams.

"It was a little bit of a shock," Piecoro said last February, per The Enquirer's Bobby Nightengale. "I mean they don’t owe me anything. I’ve been there for 23 years and I thought I had a great rapport with the people that I work with, the players, the coaches, the managers and the front office people, but they make changes. They decided they wanted to get a little younger and it’s just the way it goes."

Piecoro's TV career started at WTVQ.

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This article originally appeared on Cincinnati Enquirer: Jeff Piecoro named sports director at Lexington TV station WTVQ