Companies covered in the Iran Breakfast Cereals Market are Nestle S.A. (Switzerland), Shirin Maharana Company (Hong Kong), OBST S.A. (Poland), TakMakaron (Iran), Kellogg Co. (U.S.), ShirinAsal (Iran) and many more players profiled.

Pune, India, April 05, 2022 (GLOBE NEWSWIRE) -- The Iran breakfast cereals market size is predicted to reach USD 473.72 million by 2029 at a CAGR of 4.2% during the forecast period. The market was valued at USD 342.47 million in 2021 and USD 356.21 million in 2022. Fortune Business Insights^TM has presented this information in its report titled, “Iran Breakfast Cereals Market, 2022-2029”. The rise of the global breakfast cereal market is essentially driving the breakfast cereal market in Iran. Due to the adoption of Western dietary trends, consumers across the country are favoring nutritious and on-the-go breakfast options. Healthy eating is being driven by the rising trend of reducing the risk of certain chronic diseases and preserving health and wellness via mindful consumption. As a result of this understanding, the demand for morning cereals has skyrocketed.

COVID-19 Impact-

Sudden Outbreak of Coronavirus to Disrupt Raw Material Supply Chains

The pandemic has boosted sales and demand for a variety of Fast-Moving Consumer Goods (FMCG), including breakfast cereals that are considered vital in people's daily lives around the world. Consumers hurried to stores to stockpile critical groceries, resulting in a rise in packaged food sales in the early months. As the number of COVID-19 instances rises, people hoard non-perishable foods, such as breakfast cereals, to avoid leaving the house. The demand for ready-to-eat packaged foods has risen as a result. Many global morning cereal firms experienced a huge stock jump within a week after the lockout, according to reports.

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List of Key Market Players:

• Nestle S.A. (Switzerland)

• Shirin Maharana Company (Hong Kong)

• OBST S.A. (Poland)

• TakMakaron (Iran)

• Kellogg Co. (U.S.)

• ShirinAsal (Iran)

Segments-

On the basis of product type, the Iran breakfast cereals industry is bifurcated into hot cereals and Ready-To-Eat (RTE) cereals. By distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, online retail, and others.

Report Coverage-

The study covers both quantitative and qualitative market analysis. It also includes a thorough examination of demand, market size, market statistics, and growth rates for all the segments. An overview of the parent market, competitive landscape, market opportunity, and recent industry advancements, such as base expansion and major industry trends, are among the critical insights offered in the study.

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Drivers & Restraints-

Market Growth is Driven by Rising Demand for Convenience Food and On-The-Go Snacks

The rising popularity of convenience foods, on-the-go snacking, and ready-to-eat meals is fueling the expansion of the breakfast cereal market in Iran. Consumers desire for on-the-go items that deliver rapid nutrition and a sense of fullness in a busy schedule is mostly driven by modern-day stressed and chaotic lifestyles. Cereals are becoming a popular breakfast choice due to their quick preparation time and satisfying taste. Breakfast cereal demand is projected to be driven by the country's tendency of westernization. However, the rising demand for whole grain and organic products puts the breakfast cereal business at risk of price variations in cereal grains, which may eventually impede the Iran breakfast cereals market growth.

According to the IFIC's food and health survey, consumers buying food products for good health effects grew to 60% in 2020, up from 55% in 2015. The graphical representation depicts a favorable shift in healthy food purchasing patterns due to an increased understanding of the impact of food consumption on overall health and wellness. Consumer demand for healthier foods to maintain overall health and lower the risk of certain lifestyle-related chronic health disorders is also propelling the market. Iran is predicted to have the second-highest per capita disposable income in the Middle East, after the UAE, according to industry sources. Consumers can now spend more on healthy products to maintain and improve their health due to increased per capita income levels. In the food aisles, shoppers continue to seek healthier alternatives. Micronutrient-fortified foods, such as vitamins and minerals, are gaining popularity as a way to combat micronutrient shortages and promote general health.

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Table of Content

• Introduction

  • Research Scope

  • Market Segmentation

  • Research Methodology

  • Definitions and Assumptions

• Executive Summary

• Market Dynamics

  • Market Drivers

  • Market Restraints

  • Market Opportunities

• Key Insights

  • Overview of the Parent/Related Markets

  • Supply Chain & Regulatory Analysis

  • Industry SWOT Analysis

  • Qualitative Analysis Related to COVID-19

    • Impact of COVID-19 on the Market

    • Supply Chain Challenges amidst Pandemic

    • Potential Opportunities due to this Global Crisis

• Iran Breakfast Cereals Market Analysis, Insights and Forecast, 2018-2029

  • Key Findings / Summary

  • Market Size Estimates and Forecast

    • By Product Type (Value)

      • RTE Cereals

      • Hot Cereals

    • By Distribution Channel (Value)

      • Supermarkets/Hypermarkets

      • Convenience Stores

      • Online Retail

      • Others

TOC Continued…!

Competitive Landscape-

Partnership with Relevant Stakeholders to Gain Market Dominance

Imports from global companies such as Kellogg's Company and Nestle S.A. dominate the Iran breakfast cereals market share. Kellogg's Company and Nestle S.A. control roughly 65-75% of the breakfast cereal market in Iran. Kellogg's is the market leader in Iran, according to our early discussions with industry experts, with a market share of 50-54%.

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Have a Look at Related Research Insights:

Breakfast Cereal Market Size, Share and Global Trend By Product Type (Hot Cereal, RTE (ready-to-eat) Cereals), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Retailers), and Geography Forecast Till 2022-2029

Breakfast Drink Market Size, Share & Industry Analysis, By Type (Gluten-Free, Starch, Lactose-Free, High Fiber, High Protein), By Flavor (Banana, Strawberry, Coffee, Chocolate, Others), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retail) And Regional Forecast 2022-2029

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