Insights on the Potential Commercial Impact of the 2022 Beijing Winter Olympic Games -

·4 min read

DUBLIN, January 19, 2022--(BUSINESS WIRE)--The "Potential Commercial Impact of Beijing Winter Olympic Games 2022" GlobalData report has been added to's offering.

This report analyses the potential commercial impact of the 2022 Beijing Winter Olympic Games. The report is split into two sections.

The first section analyzes what the expected impact of the Beijing 2022 Winter Olympics was pre-COVID-19, with a focus on the socioeconomic impact of previous Olympic Games, the commercial rights investments into Beijing 2022, ticketing and Beijing 2022 construction projects.

The second section of the report analyzes the impact of COVID-19 on Beijing 2022, looking at COVID-19 policies for Beijing 2022, the current cases and vaccine landscape in China, visitation scenarios for Beijing 2022, the impact of COVID-19 and the current geopolitical environment on Beijing 2022 sponsors and broadcasters, tourism related advertisements and the tourism legacy of Beijing 2022.

The Olympic Games are utilized by host nations and cities as a means of generating both local and national economic stimulation through mass tourism and spending and can often act as a catalyst for a new era of socioeconomic development for a country. The 2022 Winter Olympics is set to be a historic milestone for the Olympic Movement as Beijing becomes the first city to host both the Summer and Winter Games after the 2008 Summer Olympics 13 years ago.

However, the build up to the Beijing Winter Olympics has been marred by the ongoing COVID-19 pandemic and rising geopolitical tensions. There remains a high degree of operational uncertainty, whilst recent claims against China's human rights records has led to threats of diplomatic boycotts of the Games, with the U.S. announcing it will send no state officials to Beijing. Considering the aforementioned factors, this report seeks to analyze the potential commercial impact of the Beijing 2022 Winter Olympics.

Commercially, Beijing 2022 was set to be one of the biggest Winter Olympics to date. It is projected that the 2021-24 Olympic cycle will generate around $3 billion in revenue from the TOP program - a record for the IOC. It is expected that sponsorship will grow in significance in comparison to broadcasting revenues in this Olympic cycle.

The ongoing coronavirus pandemic has cast doubts on the operational uncertainty and commercial impact of the Beijing Winter Olympics, with full details regarding venue capacities and ticketing details yet to be released two months prior to the game. International spectators have been prohibited from attending the Games.


  • This report provides an overview of the potential impact of Beijing 2022 in a COVID-19 world.

  • It analyzes the impact of previous Olympic Games to make projections for the impact of Beijing 2022.

  • It analyzes the impact of COVID-19 on a range of stakeholders involved in Beijing 2022.

Reasons to Buy

  • To gain an understanding of the impact of major international sporting events such as the Olympic Games.

  • Assess how COVID-19 is impacting major international sporting events and the tourism industry.

Key Topics Covered:

1. Expected Impact of Beijing 2022 pre-COVID-19

1.1 Socio-economic impact of the Olympics

1.2 IOC Revenue Sources and Distribution

1.3 Sponsorship

1.4 Broadcasting Rights

1.5 Ticketing

1.6 Construction for Beijing 2022

2. Beijing 2022 & The Impact of COVID-19

2.1 COVID-19 Policies for Beijing 2022

2.2 Cases and vaccine rollout in China

2.3 COVID-19 Impact on Visitation

2.4 Sponsorship & Broadcasters

2.5 Tourism related advertisement

2.6 Tourism Legacy

Companies Mentioned

  • International Olympic Committee

  • Beijing Organising Committee of the Olympic and Paralympic Games

  • Airbnb

  • Alibaba

  • Allianz

  • Atos

  • Bridgestone

  • Coca-Cola

  • Mengniu

  • Dow

  • General Electric

  • Intel

  • Omega

  • Panasonic

  • P&G

  • Toyota

  • Samsung

  • VISA

  • NBC

  • Discovery

  • The Japan Consortium

  • CCTV

For more information about this report visit

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Laura Wood, Senior Press Manager

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