Innovative Eyewear Brand, PAIR Eyewear Raises $12M Series A

·3 min read

PAIR Eyewear, which offers a line of customizable glasses for kids and adults alike, closes a new funding round to expand its product line and team to bring affordable glasses to the masses.

PAIR Eyewear, the first direct-to-consumer, customizable eyewear brand by Forbes 30 Under 30 Co-Founders Sophia Edelstein and Nathan Kondamuri, announced today the close of a $12M Series A investment round. The round was led by Alex Gurevich at Javelin Venture Partners with participation from Norwest Venture Partners, Precursor Ventures, Bolt, Gingerbread Capital and other strategic investors including NFL player Christian McCaffrey, David Rogier, Founder and CEO of Masterclass, among others.

PAIR Eyewear is reimagining the consumer experience for those with glasses. After landing a deal on Shark Tank on March 6th of 2020, PAIR Eyewear has seen immense success growing 30% MOM, bringing a more personalized eyewear experience to families across the US. Part of PAIR Eyewear’s exponential growth can be attributed to their monthly limited edition collection drops which includes partnerships with brands like Marvel, Harry Potter and NBA teams. Sophia Edelstein and Nathan Kondamuri have added new funding to expand their product lines, brand partnerships and to grow their team across all departments.

"We are so honored to have an incredible team of investors behind us as this round of funding will be pivotal for the brand’s future growth," states PAIR Eyewear Co-CEO and co-founder Sophia Edelstein. "We can’t wait to expand the brand across categories, grow our internal teams and bring forth even more exciting collaborations for our customers while maintaining our unbeatable pricing."

PAIR prioritizes boosting confidence and making the process as painless as possible for those that wear glasses. Their innovative product allows children and adults alike to change their glasses as often as they change their personal style, with customizable Top Frames starting at $25 each and new collections launching twice a month. PAIR also employs a unique supply chain that allows them to keep the price of their glasses affordable at just $60, including prescription lenses - well below the $300.00 average price point for a pair of prescription glasses.

"PAIR Eyewear has created the most exciting eyewear business model we’ve ever seen while maintaining their commitment to providing quality, accessible and affordable glasses for all. The confidence and excitement both kids and adults feel by wearing PAIR only underscore the brand’s vast potential to make wearing glasses fun again," says Alex Gurevich of Javelin Venture Partners. "Sophia and Nathan have such a strong vision and are truly incredible leaders and operators. We are so excited to support PAIR Eyewear and their mission to bring fun, customizable, and affordable glasses to all."

About PAIR Eyewear

PAIR, the first direct-to-consumer, customizable family eyewear brand reimagining the consumer experience for those with glasses, allows kids and adults alike to quickly and easily customize the look of their glasses anytime, anywhere. PAIR delivers their glasses to families with an engaging digital experience for just $60.00 per pair - well below the $300.00 average price point for a pair of prescription glasses. The brand's large and expanding selection of over 500 combinations of base frames and customizable tops includes limited edition monthly drops and licensed designs from brands such as Marvel, Harry Potter, Sesame Street and The NBA for optical glasses, sunglasses, and blue light glasses, all available in both prescription and non-prescription forms. Through their PAIR for a PAIR program with the EYElliance, for every PAIR purchased, PAIR helps provide a child in need with vision care. To learn more about PAIR, visit:

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Autumn Communications
Devan Pucci

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