India's Tata Motors launches $10,000 electric car
STORY: Tata Motors unveils India's cheapest electric car
Price tag: $10,370
Tata is the only automaker currently building EVs in India
helped by government subsidies and high tariffs on imports
[Shailesh Chandra, Tat Motors]
"This is a very aspirational EV (electric vehicle), a very feature-loaded, a very technology-loaded car. If I had to just summarize, the value proposition of this car, it is exciting in features, it is very easy to drive, it is economical, and at the same time eco-friendly."
India's car market is tiny compared to its population
with electric models making up just 1% of total car sales in India
The government wants to grow this to 30% by 2030
Tata's domestic rival Mahindra & Mahindra plans to launch an electric SUV in January
