Name: Heineken taps Andy Roddick for zero-alcohol beer campaign
Uploaded: 2019-09-11T15:16:00Z
Duration: 1 min 46 s
Description: Heineken was the official brand sponsor for U.S. Open for the 28th year, and used the tournament to promote its zero-alcohol beer. Yahoo Finance's Dan Roberts talks to Kristin Myers and Heidi Chung about his discussion with Heineken CMO Jonny Cahill at the tournament about the marketing campaign, which used two long-retired athletes.

Heineken was the official brand sponsor for U.S. Open for the 28th year, and used the tournament to promote its zero-alcohol beer. Yahoo Finance's Dan Roberts talks to Kristin Myers and Heidi Chung about his discussion with Heineken CMO Jonny Cahill at the tournament about the marketing campaign, which used two long-retired athletes.