Hasbro rebrands iconic Mr. Potato Head
Yahoo Finance’s Julie Hyman, Emily McCormick, and Brian Sozzi discuss Hasbro’s rebranding of the iconic Mr. Potato Head, which the company says will “better reflect the full line.”
Video Transcript
JULIE HYMAN: There's one more story that we have to talk about today. It has to do with potatoes, not real potatoes, but toy potatoes. And that's because Hasbro has said it's going to downplay the sort of gendered nature of Mr. And Mrs. Potato Head. It's a little confusing. At first, it sounded like they were going to remove it entirely. And then they said, no, you can still choose the Mister and Misses. It just won't be as prominent on the box.
Hopefully, we can sort all of this out on Monday, Brian, when we speak to the CEO of Hasbro, Brian Goldner.
BRIAN SOZZI: Yeah, this was-- this is a tough one for me to take. Because this one was, at least for me, '80s, early '90s toys you would play with. And you never really thought too much about it. But this is the world we're living in. And if you look at some of the other branding in the toy world, it's no longer Nerf guns. It's Nerf blasters.
Maybe it was never Nerf guns. But I always refer to that, and so did my friends, Nerf blasters. But this is the world we are now living in.
JULIE HYMAN: It is indeed. It's true. And, you know, you always mixed up the stuff on those potatoes anyway. Fun fact, they used to be actual potatoes. You would provide the potato. And the toy company would provide the stuff that you would stick in the potato.
