Halsey Says They "Deserve Better" After Claiming That Their Label Won't Let Them Release New Music Without A "Viral TikTok Moment"

·2 min read

If you're a Halsey fan, you already know that the singer-songwriter released their latest album, If I Can't Have Love, I Want Power, last year.

Halsey
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Halsey's already hard at work on new music, too — but according to them, it might be a minute or two until you actually get to listen to it.

Halsey at the 2022 Grammys
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In a TikTok captioned "I'm tired," they claimed that a new song is being held up by their label unless they can make a "viral TikTok moment" to promote it.

"Basically, I have a song I love that I wanna release ASAP," they said in the video, "but my record label won't let me."

Closeup of Halsey on TikTok with text that says, "basically i have a song that i love that i wanna release ASAP but my record label won't let me"
@halsey / Via tiktok.com

They also claimed that, despite being quite successful at this point in their career, the label told them that "I can't release it unless they can fake a viral moment on TikTok."

Closeup of Halsey on TikTok with text that reads, "and my record company is saying that i can't release it unless they can fake a viral moment on tiktok"
@halsey / Via tiktok.com

"Everything is marketing," they continued, pointing out that the music industry is "doing this to basically every artist these days."

Closeup of Halsey on TikTok saying, "and they are doing this to basically every artist these days"
@halsey / Via tiktok.com

"I just wanna release music, man," they concluded. "And I deserve better tbh. I'm tired."

Closeup of Halsey on TikTok with text that reads, "i just wanna release music, man. and i deserve better tbh"
@halsey / Via tiktok.com

In a follow-up TikTok captioned "I wish I was kidding lol," Halsey shared what appeared to be a conversation with someone on their team about a potential release schedule for the song. "I just hate this," they say to someone off-camera.

Closeup of Halsey on TikTok with text that reads, "I wish I was kidding lol"
@halsey / Via tiktok.com

Hopefully, Halsey and their label can work things out and get the song released at some point soon. The music business, folks! It's not all it's cracked up to be, that is for sure.

Halsey attends the 2022 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 27, 2022 in Beverly Hills, California.
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