Say goodbye to boring gift wrap — Black-owned brand Unwrp creates museum-worthy wrapping paper
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When it comes to gift-giving, one of my favorite parts is not only giving something personal to loved ones but making it look pretty, too. So when I came across Unwrp on Instagram, you better believe I did a double-take.
Unwrp is the gift wrapping company specializing in “elevated gifting,” aka gift wrap that’s almost too pretty to use. Designer Ashley L. Fouyolle founded Unwrp in 2017 in her small Brooklyn bedroom. And it since its start, Nordstrom even featured the brand as a pop-up shop at Nordstrom.
Inspired by her love of art, fashion, bold colors and unique patterns, Ashley translated her passions into gorgeous luxury wrapping paper, gift bags, greeting cards, home goods and even a Japanese style of gift wrap called Furoshiki.
As Ashley likes to put it, it’s “more than just your traditional wrapping paper company — it’s a lifestyle.”
Not only are Ashley’s creations museum-worthy, but the brand ensures its products are eco-friendly. Every product contains 30 percent post-consumer materials that are fully recyclable, carbon-neutral and FSC-certified.
And in case you fall in love with every gift wrap pattern, you have several artists to thank — Unwrp continually collaborates with new artists to design one-of-a-kind patterns that celebrate Black excellence and creativity. Currently, Unwrp is working with 10 different artists to bring the Unwrp brand to life, and each pattern is a work of art in itself.
So the next time you reach for traditional wrapping paper, think again. Unwrp is here changing the gift-giving scene, and you’re going to want to be part of it.
Below, you can support Unwrp by shopping one of our favorite papers of wrapping paper.
Shop: Girls Gift Wrap, $18
Shop: Wild Child Gift Wrap, $18
Shop: Glasses Gift Wrap, $18
Shop: Saucy Gals Gift Wrap, $18
Shop: Blooming Gift Wrap, $18
If you liked this story, read about how the Black-owned brand Clare Paint is changing the paint industry.
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