The increasing popularity of gluten-free baking mixes among consumers is expected to increase the market demand. The influence of western culture and increasing demand for cookies, cakes, and muffins are likely to propel the demand in the coming years, especially in countries such as China, India, and Australia.

Newark, Dec. 07, 2022 (GLOBE NEWSWIRE) -- According to The Brainy Insights, the gluten-free baking mixes market is growing at a CAGR of 7.3% from 2022-2030. The market is driven by increasing awareness about gluten-free products and the increasing consumption of homemade bread and bakery products. Gluten-free products offer various health benefits, such as improving energy levels, promoting healthy weight gain, eliminating bloating, reducing joint pains, lowering depression, and lessening lactose intolerance. As a result, a large number of people suffering from celiac disease opt for a gluten-free diet.

The health benefits of gluten-free baking mixes have been boosting their adoption all over the world. In addition, rising urbanization, the deployment of modern retail, and the increasing prevalence of celiac disease have boosted the demand for the product. The adoption of gluten-free baking mixes is high among millennials due to their busy lifestyle and growing health consciousness.

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Product innovation in terms of clean-label ingredients and vivid flavors is expected to provide lucrative opportunities to manufacturers in the coming years. Bakery product manufacturers are developing new products and reformulating existing products with gluten-free grains such as quinoa, teff, corn, rice, tapioca, and oats, and these are widely used for the production of bread, pizza crusts, cakes, pasta, muffins, and crackers.

Advancements in food technology have significantly heightened the quality of gluten-free bakery products over the past few years. Bakeries have been offering healthier options with the beneficial properties of gluten-free grains and pulses as well as de-gelatinized wheat. They are also using less sugar, salt, and fat, and are adding healthy substitutes to prepare various bakery products.

Companies are increasingly adopting strategies such as mergers and acquisitions to expand their geographical reach. Furthermore, categorizing and labeling products as “organic”, “natural”, and “non-GMO” and printing the nutritional content and health benefits on the packaging are among the most effective ways for companies to gain more customers. Rising awareness about the health benefits of consuming gluten-free baking mixes is also boosting their uptake among consumers and companies have been promoting their products by highlighting these health benefits.

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Key Players

1. General Mills Inc.

2. Conagra Brands, Inc.

3. Kinnikinnick Foods Inc.

4. Simple Mills

5. SalDoce Fine Foods

6. Bob's Red Mill

7. Pamela’s

8. The Krusteaz Company

9. Continental Mills, Inc.

10. Partake Foods

11. King Arthur Baking Company, Inc.

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Market Segmentation

• Product Insights

  • Cookies

  • Cakes & Pastries

  • Bread

  • Pizza

  • Others

• Distribution Channel Insights

  • Supermarkets & Hypermarkets

  • Specialty Stores

  • Online

  • Others

• Regional Insights

  • North America

• • • • US

      • Canada

      • Mexico

• • Europe

• • • • UK

      • Germany

      • France

      • Italy

      • Spain

• • Asia Pacific

• • • • China

      • Japan

      • India

      • South Korea

      • Australia

• • Central and South America

• • • • Brazil

• • Middle East and Africa

• • • • South Africa

      • UAE

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