DUBLIN, June 23, 2021--(BUSINESS WIRE)--The "Marketing Attribution Software - Global Market Trajectory & Analytics" report has been added to ResearchAndMarkets.com's offering.
Global Marketing Attribution Software Market to Reach $5.5 Billion by 2027
Amid the COVID-19 crisis, the global market for Marketing Attribution Software estimated at US$2.3 Billion in the year 2020, is projected to reach a revised size of US$5.5 Billion by 2027, growing at a CAGR of 13.2% over the analysis period 2020-2027.
Multi-Source, one of the segments analyzed in the report, is projected to record a 14.2% CAGR and reach US$2.5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Single-Source segment is readjusted to a revised 12.5% CAGR for the next 7-year period.
The U.S. Market is Estimated at $618.5 Million, While China is Forecast to Grow at 17.1% CAGR
The Marketing Attribution Software market in the U.S. is estimated at US$618.5 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.2 Billion by the year 2027 trailing a CAGR of 17.3% over the analysis period 2020 to 2027.
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.3% and 11.5% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.3% CAGR.
Probabilistic or Algorithmic Segment to Record 12.2% CAGR
In the global Probabilistic or Algorithmic segment, USA, Canada, Japan, China and Europe will drive the 11.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$340.6 Million in the year 2020 will reach a projected size of US$724.5 Million by the close of the analysis period.
China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$812.5 Million by the year 2027, while Latin America will expand at a 13.7% CAGR through the analysis period.
Key Topics Covered:
II. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS (Total 36 Featured):
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
REST OF EUROPE
REST OF ASIA-PACIFIC
REST OF LATIN AMERICA
UNITED ARAB EMIRATES
REST OF MIDDLE EAST
Total Companies Profiled: 36
For more information about this report visit https://www.researchandmarkets.com/r/q6bqal
View source version on businesswire.com: https://www.businesswire.com/news/home/20210623005473/en/
Laura Wood, Senior Press Manager
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