Over the past few years the world’s love of all things sparkly has gone to new levels - from 2017’s controversial glitter bombing of private parts to the 2016 YouTube challenge, which saw beauty fans create a full face of make-up using only glitter.
And people’s dedication to shimmer seems to only be getting stronger, as multivitamin subscription brand, WeAreFeel, have just released the world's first glitter vitamin capsule.
The limited-edition supplement, which costs £11.95 for 30 capsules, is not only packed with 18 key vitamins and minerals, including Vitamin A, Vitamin D3 and Folic Acid. But also, a rather large amount of edible glitter “so that toilet-time can really shine”.
“Being healthy and getting all the nutrients you need shouldn’t be dull and boring, hopefully the prospect of having a glittery toilet will encourage more people to get their daily dose of nutrients!” said Boris Hodakel, founder of WeAreFeel.
As for if eating glitter is safe?
It is indeed, as the brand explain: “We only use edible glitter made from acacia gum (arabic gum). This is a natural gum that consists of hard sap from different species of the acacia tree”.
If you want to give the new vitamin a go, you’re going to have to act fast as only 50 packs of the product have been manufactured - so once they’re gone, they’re gone.