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Gigi Hadid launches colorful cashmere company Guest in Residence
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Gigi Hadid has worn many hats over the years: Supermodel, photographer and mother are just a few of them. But as of Sept. 7, she can add fashion company founder to her impressive list.
On the eve of New York Fashion Week’s S/S 2023 season, Hadid launched Guest in Residence, her new luxury, direct-to-consumer cashmere brand. The 27-year-old is also the brand’s creative director.
According to a press release, the company’s name was inspired by Hadid’s many years of travel due to her globetrotting career: “Reflecting on years of travel and transience, away from creature comforts, no matter where I was a guest in residence — I always managed to find a home in myself — my internal residence of sorts. I strived to remain grounded despite the existential feeling that we are guests on this planet, and in our bodies. That we are guests when we travel. That we are guests in our clothes.”
Hadid continued, “That those clothes have passed through hands and may have had previous lives — and quite certainly will have future lives — cloaking other guests in the revolving, intergenerational door of life. The genesis of Guest in Residence is to honor past heirlooms and give life to new ones spanning generations.”
Guest in Residence offers 100% cashmere designs for both women and men as well as several unisex styles; items range from $95 to a whopping $745 with an average price point of $300.
The brand launched first with its Core Collection (dubbed “funky classics” by Hadid), which includes cardigans, hoodies, socks, shorts, joggers and more. Most pieces are available in sizes XXS-XXL and a wide range of colors — from neutrals like Almond, Cream and Turmeric to more vibrant hues like Cherry, Bubble Gum and Lime.
According to the brand’s Cashmere Guide, which offers tips on how to keep cashmere looking its best, Guest in Residence’s designs are “constructed to last for years, so you can wear them, love them, and hopefully, pass them down.”
Essentially, the ethos of the brand is to create heirloom pieces you’ll reach for season after season, so if you’ve been looking to invest in high-quality cashmere, you may want to consider Guest in Residence.
U.S. fashion lovers and fans of Hadid can shop the cozy new designs beginning Sept. 7 at guestinresidence.com. Check out a few standout pieces below!
Oversized Hoodie, $345
LS Waffle Polo, $365
Carpenter Jogger, $425
The Soft Socks, $95
Everywhere Short, $225
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