Gigi and Bella Hadid Made Versace's Latest Campaign a Latex-Clad Family Affair
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Things are staying in the family for Versace's latest campaign. The storied Italian luxury label enlisted house favorites Bella Hadid and Gigi Hadid for a double dose of supermodel star power. The famous siblings star alongside Chief Creative Officer Donatella Versace wearing the latest offerings, including new La Medusa handbags and mini bags and Triplatform heels, this season's update to the internet-famous Bratz-adjacent heels that became a viral sensation over the past few months.
Shot by Mert Alas and Marcus Piggott, the Hadids have big, wavy hair and clean, fresh makeup that eschews the usual smoky eyes and over-the-top gloss associated with Versace's signature brand of glam. The campaign includes Gigi and Bella wearing candy-colored latex corset dresses as well as LBDs embellished with Versace's baroque swirls and accessorized with Technicolor safety pins and cutout tights.
"Family is always at the heart of everything I do, which is why I love Bella and Gigi so much," Versace said in a press release. "They perfectly exemplify the strength between sisters, and they share that message to our Versace sisterhood worldwide. I want this campaign to be a warm hug to the global Versace family at the start of 2022!"
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Donatella also shared the images on Instagram, saying that she couldn't miss out on an opportunity to join the two to showcase the importance of family and sisterhood ingrained in the Versace DNA.
"Family is so important to me, which is why I wanted these images to focus on sisterhood," she wrote. "I love this campaign so much that I couldn't help but join my Versace queens @gigihadid and @bellahadid in a shot!!'
W reports that it's been nearly two years since the Hadids have featured in a shoot together. The last time was for a spread in Vogue, though the sisters have walked in the same runway shows.
