Free beer for COVID vaccine: Samuel Adams announces incentive on National Beer Day and how to get free Coors Pure

Here's a fun promotion that's timely given it's National Beer Day Wednesday: Get a COVID shot and get a free Samuel Adams beer.

The beer brand released a new national TV spot “Your Cousin From Boston Gets Vaccinated” Wednesday "to help combat skepticism amongst drinkers with humor" and announced the #ShotForSam vaccine incentive program.

A couple of caveats: The free beer for the COVID-19 vaccine offer starts April 12 – National Beer Day is held annually April 7 – and is for the first 10,000 drinkers who "share evidence of their vaccination on social media" by May 15 or while supplies last.

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A vaccine card or medical information is not required and the beer brand suggests showing an "I'm vaccinated" sticker or bandage photo with the hashtag #ShotForSam on Instagram or Twitter for a chance to receive $7 cash through the Cash App to cover a Sam Adams of their choice from their favorite local bar or restaurant.

Winners will receive direct messages, the beer brand says. Learn more at www.samueladams.com/shotforsam and see terms and conditions here.

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Krispy Kreme has a vaccine incentive of its own: Free glazed doughnuts through the end of 2021 with a valid COVID-19 vaccination card.

The freebie is valid at all 369 Krispy Kreme shops located in 41 states and available “anytime, any day, every day for the rest of the year,” Dave Skena, Krispy Kreme chief marketing officer, told USA TODAY. No purchase is necessary but consumers need to show the vaccination card.

The free doughnut promotion has been met with some backlash.

Some critics cited the health effects of eating a doughnut daily, especially during a pandemic that’s harder on the obese. Others said the offer discriminates against people who don’t want the vaccine. Krispy Kreme also has other offers that don't require proof of vaccination.

A beer run for free beer

Molson Coors also announced Wednesday that it is launching its first USDA-certified organic beer, Coors Pure, nationwide and giving away free 12-packs to those who complete a run in the shape of a beer can through a rebate. Track your beer can-shaped run on a running app and submit a screenshot of your run map via email to beerrun@coorspure.com.

The offer begins at 1 p.m. ET Wednesday and ends April 14 or while supplies last, whichever occurs first. Learn more at www.coorspurebeerrun.com and find the official rules here.

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko

This article originally appeared on USA TODAY: Sam Adams announces COVID vaccine incentive of free beer on Beer Day