Fast-growing e-commerce services provider Cart.com is moving its global headquarters from Houston to Austin, where the company plans to double its employee headcount.

Cart.com currently employs 150 people in Austin and executive say they plan to hire at least 150 more here in the next 12 months.

The company, which competes with e-commerce giant Amazon and other platforms, was recently named Capital Factory's Startup of the Year and has experienced a year of expansion and investment after its launch in November 2020.

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From its original base in Houston, Cart.com developed a suite of software and services it says brings all the commerce functions needed to grow a business online.

The company provides brands of any size with online store software, digital marketing, delivery fulfillment and financial services as well as analytics of sales and marketing performance.

Cart.com says it offers an alternative sales channel to Amazon, which takes an average of 20% of revenues to sell on its marketplace.

Over the past 12 months, Cart.com has raised $143 million in venture funding, acquired nine companies and launched nine fulfillment centers. Cart.com has 400 employees and said it plans to grow its total headcount to 1,000 by the first quarter of 2022.

Many of Cart.com's customers are small businesses with little or not e-commerce expertise. Larger customers include Dr. Scholls, GNC, Haymaker Coffee Co., Howler Brothers and USA Sports Marketing.

"We'll forever call Houston our home, but I'm beyond excited to be opening Cart.com's corporate headquarters in Austin — not only the country's top tech town, but also the home to so many of the iconic brands we love," said Omair Tariq, Cart.com CEO. "There's no better place than Austin for a brand-obsessed company like Cart.com to plant its flag as we reimagine e-commerce and drive growth for today's top merchants."

Tariq was an early employee at Houston-based Blinds.com and became its chief operating officer before Home Depot acquired it in 2014. He co-founded Cart.com with Jim Jacobsen, former CEO of outdoor gear retailer RTIC Outdoors.

The company said its new headquarters will be in downtown Austin at 612 Brazos St. It is currently hiring across engineering, finance and accounting, information security, information technology, marketing, human resources, product management and sales.

Cart.com's move comes as a number of corporate giants have relocated their headquarters to Austin. In October, Tesla CEO Elon Musk announced that the electric automaker — one of the world's best-known and most valuable companies — will move its corporate headquarters from California to Austin.

Tesla's news came less than a year after software giant Oracle announced last December that it was moving its corporate headquarters from California to Austin.

A number of other technology giants — including Apple, Facebook, Google and Amazon — have recently expanded their operations in Central Texas.

Meanwhile, Samsung has announced plans for a $17 billion chip manufacturing facility in Taylor.

This article originally appeared on Austin American-Statesman: Cart.com moves HQ to Austin, plans to hire 150 workers