'Don't get mad': Jacksonville consumer reporter Ken Amaro leaving First Coast News after 42 years

First Coast News consumer reporter/anchor Ken Amara, right, and anchor Jeannie Blaylock are shown on set during a February 2015 newscast.
First Coast News consumer reporter/anchor Ken Amara, right, and anchor Jeannie Blaylock are shown on set during a February 2015 newscast.

After more than 40 years at First Coast News, Jacksonville TV news consumer reporter Ken Amaro is set to retire at the end of this month.

Known for his signature bow ties and trademark sign-off, "Don’t get mad, just say ‘I’m telling Ken!’,” Amaro has served as First Coast News’ On Your Side Consumer Reporter since 1989.

But his time at the news station stretches back to 1979, when he began his career at then-12 News while still in school, according to an online biography.

The news of Amaro’s pending departure came via Twitter on Tuesday, when First Coast News Investigative Reporter and Executive Producer Anne Schindler tweeted “Our beloved Ken Amaro is retiring at the end of the month, so soak up all you can, while you can.”

Earlier this month, Jacksonville City Councilman Matt Carlucci introduced a bill to “honor and support and congratulate Ken Amaro on his career on Channel 12" in advance of his retirement.

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“Ken is a class act,” former Jacksonville Mayor John Delaney tweeted. “I have known him since the 1980s and remember when the twins were born. Real loss for Jax. Hope he remains connected.”

Amaro is one of the longest-tenured on-air staff at First Coast News. Longtime anchor Jeannie Blaylock began her career at the station in 1985, and meteorologist Tim Deegan joined the team in 1982.

This article originally appeared on Florida Times-Union: Ken Amaro: Jacksonville TV news reporter leaving First Coast News