What does 'hold my milk' mean on TikTok?

A new Got Milk? campaign has TikTokers saying "hold my milk" while they flex their skills. The unusual phrase is actually a play on another popular slang term you may know. It's not uncommon to hear "hold my beer" at bars or on the Internet when someone braggadocious is trying to outdo someone else. But the "hold my milk" challenge is not exactly the same. "hold my milk" is used to showcase real talent. Soccer player Laura Biondo asked TikTok to "hold her milk," and placed her glass on top of an orange traffic cone. She launched into a series of impressive tricks, then perfectly kicked the ball to knock the glass of milk off the cone. The "Hold My Milk" campaign videos are actually sponsored by Got Milk?, an advertising firm devoted to increasing milk consumption. the "Hold My Milk" challenge appears to be catching on with over 6.1 billion views

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