Dayton-based Mikesell's to sell off iconic potato chip brand
Mikesell's, the iconic Dayton potato chip company that also has a strong following in Cincinnati, announced it is going out of business and intends to sell off the more than 110-year-old brand name and its products "as soon as possible."
While the timeline is still uncertain, the company provided a statement to The Enquirer that said the following:
"Mike-Sell’s Inc. is beginning to wind-down its manufacturing, distribution, and administrative operations to proceed with an orderly liquidation of its assets. The liquidation of its assets will begin immediately and continue over the next several months."
Though the company said they hope to sell the brand to, "another quality snack food manufacturer" as soon as possible, there is no word on who any prospective buyers might be.
According to the statement: "Although the terms have not yet been finalized, we understand the desire to keep products available, and are working to facilitate the necessary conversations for approvals that will allow for an uninterrupted supply of Mikesell’s products."
Approximately 100 employees' jobs might be affected, according to the Dayton Daily News.
Mikesell's was established by Daniel W. Mikesell in 1910. It first sold dried beef and sausage before offering Saratoga chips.
The privately held company now sells an array of snack foods, including potato chips, pretzels, pork rinds and dips throughout Ohio, Indiana, Kentucky and Illinois.
In the statement, company president Luke Mapp thanked customers for their loyalty to the brand.
“The Mikesell’s family and team wish to thank the community, consumers and partners for their love and support over the past 112+ years,” Mapp said. “Our family will long remember the fan love, the friendships and the wins along the way the most.”
This article originally appeared on Cincinnati Enquirer: Dayton-based Mikesell's to sell off iconic potato chip brand