Brand donates 100% of online profits for what is needed most - Food
NORTHFIELD, Vt., Nov. 30, 2021 /PRNewswire/ -- Today, Darn Tough Vermont® hit the 1 million mark of meals donated to the Vermont Foodbank. Their long time relationship kicked off in 2003 with Darn Tough donating turkeys to feed the community. In 2017, the partnership took the next step when Darn Tough began offering 100% of their online proceeds from Giving Tuesday to the Vermont Foodbank. Darn Tough has continued its community and giveback commitment over the last four holiday seasons, as well as additional days of giving, which brings the total amount of meals donated over their nineteen year commitment to 1,000,000.
Assisting our neighbors and strengthening our community here in Vermont is something that we take seriously every day,
Darn Tough understands 1 in 3 Vermont residents experience food insecurity, which has been exacerbated by the Covid pandemic. With federal programs ending, the sock manufacturer knew that this was an opportunity to really give back and help their local community.
"This pandemic has demanded that we all step up to fight food insecurity – whether that's by reaching out for help when we need it or offering assistance when we can. Darn Tough has been stepping up for years, and we're so grateful for their partnership," offered Allison Mindel, Chief Philanthropy Officer at the Vermont Foodbank.
"Assisting our neighbors and strengthening our community here in Vermont is something that we take seriously every day," said Ric Cabot, Darn Tough Vermont President and CEO. "Our relationship with the Vermont Foodbank is only strengthening, and reaching this 1 million meals donated milestone is a very rewarding preview of what's to come."
The Vermont Foodbank is the state's largest hunger-relief organization, providing nourishing food to neighbors experiencing hunger through a network of more than 300 community partners—food shelves, meal sites, senior centers, after-school programs, schools, and hospitals.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry's original unconditional guarantee for life. The company offers both Specialty and Tactical product lines. Darn Tough Vermont's Specialty line of socks includes Hike, Lifestyle, Run, Snow, Athletic, Work, Hunt and Juniors' styles.
Darn Tough's product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/darn-tough-vermont-hits-1-million-meals-donated-to-vermont-foodbank-301434561.html
SOURCE Darn Tough Vermont