Crypto.com Signs 5-Year $15M Deal With Esports Team Fnatic
BeInCrypto –
Professional esports organization Fnatic has signed a multi-year partnership with Crypto.com.
Crypto.com has signed several deals with major sports teams and brands globally in recent months. Now, the international cryptocurrency hub has shifted gears ever so slightly to the esports community. Crypto.com and Fnatic have announced a new partnership that will see the former become Fnatic’s Global Cryptocurrency Partner.
The deal is good for $15 million and will span the next five years. As Fnatic’s Global Crypto Partner, Crypto.com will allow for new crypto payment options for Fnatic fans and also launch various digital products like non-fungible tokens (NFTs). Fans will also be able to enjoy experiences that the press release says that “money can’t buy.” These include things like VIP rewards from other Crypto.com partners. Crypto.com’s logo and branding will also be featured prominently on Fnatic team jerseys until 2026.
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