Dublin, Aug. 08, 2022 (GLOBE NEWSWIRE) -- The "OTT: Perception, Use, and Business Models" report has been added to ResearchAndMarkets.com's offering.

OTT video services across business models continually adapt their offerings and experience to remain relevant in a fast-changing market. Consumer perception affects both potential uptake and engagement/retention.

This consumer-focused report quantifies consumer usage and perception of OTT video services across various business models, their libraries, and features.

Key questions addressed:

• Have the foundational services reached saturation in the United States?

• Do consumers consider price or content the most important factor when subscribing to a service?

• Is churn leveling off?

• Do free trials drive subscriptions?

• Can co-viewing experiences drive engagement and subscriptions?

Key Topics Covered:

Survey Methodology and Definitions

Pay TV Definitions and Categorization

• Defining Pay-TV Service

• Categories of Pay-TV Adoption (Q1/22)

• Entertainment Service Ecosystem

• Key Terms and Definitions

Executive Summary

• Changes in US Pay-TV Market

• Overall vMVPD Service Adoption

• Penetration of Traditional vs. OTT Video Services

• OTT Service Use by Business Model

• Number of OTT Service Subscriptions - 8 Year Trend

• Method of Subscribing to OTT Service

• OTT Subscriber Churn

• Top 2 OTT Churn Triggers

Video Service Adoption: OTT vs Pay-TV

• Penetration of Traditional vs. Subscription OTT Video Services

• Pay-TV & OTT Service Subscription Trend

• Pay-TV and OTT Service Subscription Mix

• Pay-TV Adoption by Service Type

• Intention to Make Changes to Pay-TV Service

OTT Business Models: SVOD, Ad-Supported, TVOD, vMVPDs

• OTT Service Use by Business Model

• Number of OTT Service Subscriptions

• Overall vMVPD Service Adoption

• vMVPD Service Adoption

• Use of Ad-Based OTT Video Services

• Use of Transactional OTT Services

• Preferred Method of Watching New Movies

SVOD Market Leaders: Adoption & User Base

• Major OTT Subscription Service Adoption

• OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT

• Exclusive Subscribers of Individual OTT Service

• OTT Video Service Use by Parent Companies

• Other OTT Service Subscriptions

• Other OTT Service Subscriptions, Cont.

• Sports OTT Service Penetration

• Premium Network OTT Subscriptions

• Fitness OTT Service Penetration

• Major OTT Service Penetration by Age

• Major OTT Service Penetration by Gender

• Major OTT Service Penetration by Children at Home

• Major OTT Service Penetration by Income

OTT Subscriber and User Journey

• Method of Subscribing by Service Type Q3 2021

• Method of Subscribing to OTT Services

• Method of Subscribing to Top 10 OTT Services

• Triggers for Subscribing to OTT Services

• Triggers for Subscribing to Select OTT Service

• OTT Service Trials

• OTT Trials and Conversion in the Past Six Months Among All US BB HHs

• Subscription Rate by Number of Trials

• Attitudes Towards OTT Service Trials

• % Highly Agree: I'm More Likely to Subscribe with Longer Trial

• Average Subscription Duration of Major OTT Services

• Average Subscription Duration of Premium Network OTT Services

• Average Subscription Duration of Other OTT Services

• Average Subscription Duration of Sports OTT Services

• Average Subscription Duration of Fitness OTT Services

• Drivers for Using Ad-Based OTT Services

Perceptions of OTT Services

• Net Promoter Score of OTT Services

• Traditional Pay-TV Service Provider NPS

• vMVPD Service NPS

• Reasons for Recommending OTT Services

• Reasons for Recommending Select OTT Services

• Reasons for Not Recommending a Service, but Continuing to Subscribe

• Reasons for Not Recommending a Service, but Continuing to Subscribe, by Service

• User Experience of Online Video Service Subscriptions

• User Experience of Transactional OTT Services

OTT Churn

• OTT Subscriber Churn

• Subscribers Cancelling Service as a % of Current Subscriber Base

• OTT Churn Triggers

• OTT Service Retention Options

Social Viewing

• Methods of Social Viewing

• Likelihood of Using Co-viewing Feature

• Use of Dedicated Co-Viewing App among Subscriber and Demographic Segments

For more information about this report visit https://www.researchandmarkets.com/r/64f01e

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900