Company accused of being 'racist' following Target ad

A Black-owned company has been accused of being “racist” and not inclusive enough... following the release of a Target commercial that spotlights its owner. On Feb. 4, Target released a 30-second commercial featuring Beatrice Dixon, founder of plant-based, female hygiene brand The Honey Pot. The advertisement is meant to show Target’s commitment to “diverse business leaders". and dedication to “empowering and investing in to strengthen the communities we call home”. Dixon says in the commercial, "The reason why it’s so important for Honey Pot to do well is so the next Black girl comes up with a great idea". In spite of Target’s well-intentioned effort, some people somehow managed to find fault with the commercial. Several took to review site Trustpilot to slam Honey Pot, which sells cleansing and menstrual products. One person wrote, "I would have considered buying from this company if it hadn’t been for the racist commercial". Another said, "Imagine the impact the commercial could have made if only ONE adjective was deleted and well wishes for ALL young girls to succeed". According to an American Express report from 2019, the number of Black women-owned businesses grew 50 percent between 2014 and 2019