- The world's first red ginseng experience-type concept store created by CheongKwanJang, opened on the 14th
- The meaning of symbolic space where guests can directly see and feel the value and excellence of Korean ginseng
SEOUL, South Korea and NEW YORK, Sept. 17, 2021 /PRNewswire/ -- CheongKwanJang, the global No. 1 red ginseng brand, a brand of KGC (Korea Ginseng Corp.), opened 'Ginseng Museum Cafe by CheongKwanJang' in Manhattan, New York on the 14th.
'Ginseng Museum Cafe', the world's first experiential store created by CheongKwanJang, combines the museum and cafe form so that customers can directly feel the efficacy and premium value of CheongKwanJang red ginseng.
The history and value, cultivation and processing methods, and efficacy of Korean ginseng as Korea's first export product and the progenitor of K-food are visually reproduced using 3D sculptures and digital images. In the Red Ginseng Brewery Zone, visitors can experience and enjoy the experience of the decoction being extracted for 24 hours with their own eyes.
With interest in immunity growing amid the global covid19 pandemic, red ginseng, Korea's representative immunity material, is also attracting attention in the United States. CheongKwanJang is also increasing interest from locals, with sales on Amazon, the leading e-commerce platform in the US, more than tripled compared to the previous year.
Kim Naesoo, Global CIC Director of KGC (Korea Ginseng Corp.), who attended the opening event, said, "It is meaningful that another cultural content, 'Ginseng Museum Cafe,' has been added to 32nd Street in Manhattan, which symbolizes small Korea in the United States." We hope that many Americans and people around the world will experience and remember the excellence of Korean ginseng through this place."
About Korea Ginseng Corp.
For more than 120 years, Korea Ginseng Corp. and its CheongKwanJang brand, the World's No. 1 brand of Ginseng, has been dedicated to providing the world's leading Korean Red Ginseng. Key benefits of Korean Red Ginseng include: supporting a healthy immune response; supporting healthy energy and stamina levels; supporting healthy brain function and blood circulation; and supporting menopause relief. Korean Red Ginseng is also rich in antioxidants. For more information visit, https://www.kgc.co.kr/en/intro/global-kgc/global-introduction.do.
View original content to download multimedia:https://www.prnewswire.com/news-releases/cheongkwanjang-opens-ginseng-museum-cafe-in-manhattan-new-york-301379429.html
SOURCE KGC (Korea Ginseng Corp.)