Centerfin is Disrupting the Status Quo with its Digitally Native, Institutional Quality Wealth Management Solution

·4 min read

NEW YORK, NY / ACCESSWIRE / December 15, 2021 / After spending a combined 60 years in the hedge fund and alternative investment industry, Centerfin's founding team was disillusioned that the sophisticated investment solutions they came to know we're not available to individual investors like themselves. The vast majority of existing options currently available to individuals are based on some variation of a "60/40" portfolio approach. While this has largely worked in the recent past, the Centerfin team is skeptical that it will continue to work in the future. Focused on successful older millennials and younger Generation Xers, co-founder and CEO Kyrill Asatur and his team are forging a path to provide access to a solution that looks beyond the cookie-cutter "60/40" approach, similar to what large institutions and the very wealthy have been doing for decades.

The Centerfin Story

The financial services industry has always been riddled with unnecessary expenses and intermediaries. This holds especially true for services targeted at individuals. Often, the less money one has to invest, the lower the quality and higher the price of available services. In Kyrill's words, "In other industries, if you're buying an inferior good or service, you're paying less for it, whereas on Wall Street this is flipped upside down - the less money you have, the poorer the service, and the more you're paying for it." With that sentiment in mind, Centerfin aims to shift the balance of power from Wall Street to Main Street, its mission guided by 4 core values: integrity, balance, simplicity, and excellence.

Centerfin believes that the financial industry is experiencing a gradual shift in which redundant intermediaries will be eliminated, unnecessary expenses will cease to exist, and value will accrue more to the individual. Forty years ago, Vanguard shook up Wall Street by offering individuals easy and affordable access to the stock market. Today, Centerfin is doing the same by offering individuals access to an institutional quality solution, with transparency, low fees, and a modern user experience.

Driven By People

In financial services, judgment matters. Judgment comes from experience. However, when it comes to fintech, it's not uncommon to see products built by people with very little actual subject matter knowledge. Centerfin is run by a world-class team of professionals with experience in both finance and technology, united by a passion for their mission and vision.

Co-founder and CEO Kyrill Asatur cut his teeth at Goldman Sachs, spending 8 years deeply embedded in the prime brokerage business before moving to the buy-side, first joining a hedge fund client founded by two former Goldman Sachs investors, and eventually becoming a solopreneur in 2016. Alongside the combination of CIO Ketu Desai's experience managing capital across various strategies and asset classes, and CFO/CCO Karim Rehmat's two decades in private equity, hedge funds, and family offices, their core team has a collective 60 years of experience in the hedge fund and alternative investment industry. This is balanced on the technical side by CTO Denis Toporov, who brings an international career as an automation expert and software developer to the table.

A Brand New Approach

Centerfin uses a combination of passive, active, and alternative investments to deliver a long-term oriented institutional solution, similar to those employed by endowments and family offices.

Customizing each client's portfolio based on their risk tolerance and time horizon, Centerfin offers a core portfolio of passive, low-cost ETFs which provide a proprietary weighted exposure to stocks and bonds. These are supplemented with active management when it presents the opportunity to deliver higher-quality returns, as well as with alternative investments to provide exposure that is less correlated to certain markets and increase the quality of the overall return of the portfolio. In today's environment, the alternative exposure is crucial given the state of Fixed Income markets, and Centerfin's team has unique insight and relationships in this industry given their experience.

Centerfin is now available in invite-only mode, initially focused on existing retirement accounts and 401k rollovers. Offering a revolutionary new investment solution for a generation that does not want to deal with their parents' financial advisors - it's going to be a breath of fresh air.

Keep Up With Centerfin

Co-Founder Twitter: @wallsthobbes
Co-Founder LinkedIn:
Company Website:
Company LinkedIn:

Source: The PR Genius

SOURCE: Centerfin

View source version on