February is upon us, and you may have already fallen into a post-holiday slump. Between cold weather, ill-fated New Year's resolutions, and ever-changing COVID-19 policies, who could blame you? So, in honor of self-care and skin care, let's briefly pause from talking about face masks (i.e. N95s) to talk about the other kind of face masks, specifically ones that a slew of celebrities can't get enough of. (BTW: If you're looking for more celeb skin-care recommendations, this is for you.)
If you haven't already seen the Loops Beauty Face Mask (Buy It, $35, ulta.com) making its rounds on TikTok, here's the lowdown: With supermodel Emily Ratajkowski as the brand's creative director, Loops has already garnered a loyal following for its effective and easy-to-use sheet masks. Other A-lister fans include Camila Mendes, who showed off the Loops Weekly Reset anti-aging mask in a recent Instagram post, and Serena Williams, who also took to the platform to show followers how to use Loops' de-puffing under eye mask.
Individually wrapped to preserve moisture, each Loops mask is formulated with unique ingredients to target an array of skin concerns. For instance, the Sunrise Service mask (Buy It: $35, ulta.com) combines antioxidant-rich pumpkin extract and hydrating baobab oil into one brightening formula that would make a great addition to any morning skin-care routine. If you want to end your day with some "me" time, look to the Night Shift mask (Buy It: $35, ulta.com), which is designed to firm, moisturize, and calm sun damage with a soothing blend of cactus extract and collagen. And if your goal is to minimize the appearance of wrinkles while still keeping your regimen simple, the Weekly Reset mask (Buy It: $7, ulta.com) pairs honey extract with anti-sebum complex to replenish skin and smooth signs of aging.
But what makes Loops stand out from other sheet masks is the plush, no-slip design. "Sheet masks traditionally slide off your face and that's annoying," Ratajkowski said in a 2020 interview with Byrdie. "I can't lay like a mummy all the time. I have things to do, especially in the mornings…Now with Loops, I can do masks in a lot of different environments and in my life. I never thought of masks in that way before."
Swapping out traditional paper sheets for Korean hydrogel technology, each Loops mask has a textured interior that gently sticks to skin, allowing users to move about while the serums work their magic. (Can't have enough face masks? Check out this list of dermatologist-approved options.)
One reviewer on Ulta confirms that the mask lives up to its non-slip promise. "Actually fits my face and doesn't slip off. You truly get what you pay for 10/10 amazing," they wrote. "Loved this mask, hydrates but didn't hurt my acne-prone skin! 10/10 recommend!!" said another user of the Loops Clean Slate mask (Buy It: $35, ulta.com).
Individual face masks are available for $7, but for $35, you can try all five in a variety pack that includes all of the formulas mentioned above. There's no telling how long these Hollywood-approved masks will stay in stock — especially since a bunch of them are currently only sold online — so grab yours now at Ulta.