Ben Affleck Stars in Dunkin's Super Bowl Ad (with a Cameo from Jennifer Lopez) — Get the First Look

Steve Granitz/FilmMagic Ben Affleck and Jennifer Lopez

Ben Affleck is Dunkin's MVP.

Dunkin's first Super Bowl commercial will star the actor, 50, and will feature a cameo from his wife, Jennifer Lopez, PEOPLE can confirm.

PEOPLE was on set while the commercial filmed in Boston in January, and will have exclusive behind-the-scenes videos with Affleck after the ad airs during the big game on Sunday.

In first look at the spot posted to Dunkin's Instagram on Thursday, Affleck's voice is heard over the drive-thru speaker. "Welcome to Dunkin' — we're a very friendly establishment," he says over a video outside of a Dunkin' store. "America runs on Dunkin'. This is the Dunkin' run partner. What do you need?"

This is the second social media post the brand has used to tease Affleck's involvement in the Super Bowl commercial.

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"Feelin' like we could all use some Dunkin' today," the coffee company captioned an Instagram video on Monday. "SOMETHING'S BEN BREWING. 2.12.23."

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RELATED: 15 Photos of Ben Affleck Enjoying Dunkin' Coffee

Affleck filmed the spot at a Medford, Mass. location. He was captured on the set serving up the breakfast chain's coffee and donuts to unsuspecting drive-thru patrons.

While working at the window, the devout Dunkin' fan wore an employee uniform, complete with a black visor and matching shirt that read "America runs on Dunkin'."

Bauer-Griffin / SplashNews.com

One customer said that Affleck handed them their money back and gave out food and drinks free of charge.

Another customer at the location, Lisa Mackay, told NBC 10 Boston that the actor was "quick-witted and funny" while serving as an employee for the day.

RELATED VIDEO: Jennifer Lopez Says Taking Ben Affleck's Last Name Is 'Romantic': 'We're Joined Together'

Affleck — who married Lopez, 53, in August 2022 after rekindling their romance in April 2021 — is often seen drinking Dunkin' coffee in public.

He spoke with Collider in 2019 about having Dunkin' in L.A. "It's amazing! I have Dunkin' Donuts everyday. It's very weird, I have it every day and people are always like, 'Where is that? Is that near here?' So, I feel like I'm spreading the word," he said at the time.