Keebler is well-known for its fudgy treats that come in bright yellow packages with magical elves. However, a class-action lawsuit proposed earlier this year alleges that the brand's iconic Fudge Stripes don't actually contain "real fudge." Recently, the allegations have expanded to include the claim that the mint version of the beloved cookies doesn't contain real mint.
"The representation as being made with 'real [Keebler] fudge' is false, deceptive, and misleading because it lacks the ingredients essential to any fudge, let alone 'real' fudge," the lead plaintiff alleged in a Jan. 8 filing against parent company Ferrara Candy.
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The proposed class-action lawsuit defines fudge as being made just from three ingredients: butter, milk, and sugar. The filing alleges that Keebler's fudge also contains invert syrup, vegetable syrup, and whey. Moreover, these substandard ingredients allegedly mean that "the fudge provides less satiety, has a waxy and oily mouthfeel, and leaves an aftertaste."
The allegations have expanded in recent weeks to include the mint version of the cookie, per ClassAction.org. The packaging is allegedly deceptive because it shows mint leaves even though the ingredients don't list actual mint—only "natural and artificial flavors." The filing, which was dated July 29, says "this means that any actual mint is at most a negligible part of this ingredient."
Fans of the cookies have already taken to social media to comment on the lawsuit. One Reddit user called the allegations "frivolous" and accused the plaintiffs of "seeking a payout." At the same time, they said "the content isn't entirely off base."
Meanwhile, another user said they had eaten the cookies for years but weren't "sure how to feel after looking at the lawsuit."
Eat This, Not That! reached out to Ferrara Candy Company about the allegations. However, the company said it does not comment on pending litigation.
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