Baskin-Robbins Launches First Online Ordering Platform for Customized Cakes, Easy as 1,2,3!

·2 min read

TORONTO, January 18, 2022--(BUSINESS WIRE)--Just in time for Valentine’s day Baskin-Robbins launches its first Canadian online ordering platform for its growing cake business. Eagerly awaited by both brand aficionados and its franchise partners, the online ordering site (order.baskinrobbins.ca) offers a simple process for selection and personalization of cakes and pre-packed ice cream, ultimately, affording Canadian guests the chance to truly enjoy the benefits of limitless creativity in their cake ordering from the comfort of home.

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"Buying a cake has always been a fun experience," says Natalie Joseph, spokesperson for Baskin-Robbins in Canada. "Throughout the development process with Tillster, we were absolutely determined to keep it that way with our online site – and I do believe we’ve achieved that. We’ve made sure it’s rich in images, descriptions and personalization. I’m sure it will be as enjoyable as it is practical."

The site allows guests to ultimate customization from flavour of cake, ice cream, design elements and special message requests which then go directly to their shop of choice for onsite preparation and packaging.

"Our cake business continues to amaze me," says Anna Colacchio, Baskin-Robbins Canada Operations Manager. "With the launch of our new ordering site, our guest will have the flexibility to customize their own cakes with flavours that they love, personalize their cake message and even add candles and pre-packs to their cake order, all from a personal device of their choice."

Part of the Inspire Brands family since 2020, Baskin-Robbins has continued to invest in Canada over the past few years with expansion in its flavours, pre-pack options and community giving initiatives.

Throughout the pandemic, Baskin-Robbins Canada’s 108 shops have continued to serve their guests, including through delivery and takeout, while respecting provincial COVID-19 health and safety protocols. Please refer to the company’s store locator for hours of operation and service/delivery options in your community.

About Baskin-Robbins Canada

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 50 years in Canada in 2021, Baskin-Robbins operates 106 locations in Ontario, Quebec, Manitoba and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the more than 1,300 flavours available in the brand’s ice cream library, as well as enjoy its assortment of frozen treats, including ice cream cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.

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Contacts

Melina Giubilaro
Torchia Communications
438-938-8741
melina@torchiacom.com

Tia Giannone
Torchia Communications
514-999-1732
tia@torchiacom.com